DAZN boosts Brazilian engagement with Liga MX addition

DAZN has been awarded the exclusive rights to stream Liga MX, Mexican football’s premier division, matches in Brazil until the end of the 2020/21 season. 

The deal, which is effective immediately, will see the subscription based global sports network stream the Liga MX’s playoff fixture as well as the league home matches of Club America, Toluca, Monterrey, Cruz Azul, Pumas and Puebla.

Sergio Floris, DAZN’s vice president for rights and original content in Brazil, said: “We know that Brazilians’ passion for football goes beyond borders and our goal is to offer our subscribers the most sports.”

The Liga MX deal is the broadcasters third in Brazil in the last week after it extended its deal with EuroLeague basketball competition until the end of the 2022/23 season and acquired the rights to the Turkish Süper Lig, Turkey’s premier football competition. 

The first match to be broadcast as part of the deal was streamed over the weekend and featured Cruz Azul’s 5-2 victory over Club America

The English Premier League, France’s Ligue 1, Italy’s Serie A, and the US’ Major League Soccer (MLS) as well as the Copa Sudamericana and the Brazilian Serie C also form part of DAZN’s Brazilian coverage portfolio. 

Brazilian fans of the Liga MX will now have to wait until 19 October to watch the next host of games as the upcoming international fixtures will see a break in league action.