ROKiT has been confirmed as the first sponsor of the all-female W Series since the championship launched at the end of 2018.
The agreement will see ROKiT benefit from branding on all 20 cars on the grid for the second season, which gets underway in 2020.
W Series CEO Catherine Bond Muir commented: “We’re thrilled to welcome ROKiT to W Series. We’re delighted that we’ll be racing together in the coming years.
“As a high-tech, disruptive, customer-focused brand, ROKiT sits comfortably alongside W Series and its mission to change the face of motorsport.
“It’s also exciting to see a brand that’s already present in Formula 1, Formula E and other well-established race series, recognising and supporting opportunities for women in sport, and taking immediate action. We expect this to be an emerging trend in 2020.”
ROKiT has already established itself in motorsport as a long-term title sponsor with the Williams Racing team. An initial three year deal starting this season has now been extended to five years in duration.
The Venturi Formula E team is also sponsored by the company, which also backed Lewis Hamilton’s brother Nic during his outings in the British Touring Car Championship.
ROKiT chairman Jonathan Kendrick added on the collaboration: “We’ve been amazed by the progress made and the success achieved by W Series since it smashed into the world of motorsport.
“We really want to be a big part of its future as it develops over the next few years. Like W Series, ROKiT is a young, ambitious, tech-driven company making waves at the leading edge of our industry. This partnership is an absolute natural fit for us.”