MLS side D.C United has revealed that Caesars Entertainment will enter a strategic partnership with the team, commencing at the beginning of the 2020 MLS Season.
As part of the agreement, D.C United will feature a ‘Caesars Sports’ logo on all the club’s shirts, marking the first time a casino brand will be featured prominently on an MLS club kit.
D.C. United’s co-chairman Jason Levien stated: “We are extremely excited to announce this partnership with Caesars Entertainment, who are truly best-in-class in their field.
“Partnering with Caesars provides us with a great opportunity to realise the dream of Audi Field being a year-round hub of entertainment and activity and is another strong indication that global brands continue to see value in partnering with our organisation.”
Caesars will also provide a number of game-day activations at D.C United’s ground, Audi Field, which will include promotional giveaways, LED signage and suites for use during the club’s home games and events.
It has also been suggested that Caesars Entertainment could host events in the stadium in an attempt to push Washington as an entertainment hub.
Chris Holdren, chief marketing officer for Caesars Entertainment added: “Caesars Entertainment has been a world-wide leader in entertainment for many years, but now, including this new landmark partnership with D.C. United, we have quickly become a leader in the world of sports.
“We are excited to share our sports, hospitality and entertainment expertise with D.C. United fans and Audi Field guests.”
The news concludes a successful week for MLS sponsorships with Inter Miami CF, Los Angeles FC, Minnesota United and Nashville Soccer Club being announced as official partners of rum company Captain Morgan.
Insider Insight: D.C United’s deal with Caesars Entertainment is further proof of MLS’s success in garnering a loyal U.S fanbase. As the sport continues to grow in America, more lucrative offers slowly start to be offered, with the Caesars and Captain Morgan deals a testament to that.