Super Bowl LV champions, the Tampa Bay Buccaneers, have named Little Caesars as the official pizza of the National Football League (NFL) franchise and the Raymond James Stadium.
The Buccaneers beat the Kansas City Chiefs 31-9 yesterday as Tom Brady threw three touchdown passes to deny the reigning champions back-to-back Super Bowl victories.
Under the terms of the partnership, which was penned prior to the showdown, the pizza chain will receive in-venue branding at the Raymond James Stadium, which hosted the annual championship game, and the stadium will begin selling Little Caesars pizza.
“We are always focused on improving and enhancing an in-game experience that has historically ranked as the best in professional sports,” Tampa Bay Buccaneers’ Chief Operating Officer, Brian Ford, explained.
“Adding a familiar fan-favorite such as Little Caesars as our newest partner ensures that our guests will continue to enjoy some of the best in-stadium food offerings in the country. It is equally satisfying to partner with a global brand that has deep roots in sports and a genuine commitment to giving back through community programs.”
The multi-year agreement also includes exclusive marketing rights and designations that will connect the brand with the Buccaneers and events at Raymond James Stadium.
Mark Prucnell, Tampa Bay franchisee on behalf of the Little Caesars Tampa Bay co-op, added: “We couldn’t be prouder to partner with this first-class organisation, the Tampa Bay Buccaneers, not only on the field, but in our community. We look forward to a mutually beneficial relationship that will result in many community outreach programs in the area.”
Insider Insight: The Buccaneers’ Super Bowl triumph will no doubt unlock new commercial opportunities for the NFL franchise, with a boost in season-ticket sales through increased fan engagement and new sponsorship deals likely to follow.