LiveScore signs up Cristiano Ronaldo as global ambassador

Global sports media business LiveScore has named Juventus star Cristiano Ronaldo as the firm’s official global brand ambassador.

The real-time sports updates provider has linked with the five-time Ballon d’Or winner Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championship this summer.

In addition, LiveScore added that the relationship will span at least two domestic football seasons and next year’s FIFA World Cup in Qatar.

Ric Leask, Marketing Director at LiveScore, remarked: “In a year that has seen LiveScore rapidly evolve as a global sports media business, this landmark new relationship with Cristiano Ronaldo is without doubt the biggest moment so far. There is simply no bigger sportsperson – past or present – than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch. 

“With a world record 777 career goals and 31 club and international honours, we believe he truly is the ‘greatest of all time’. We should know, as LiveScore has been there to bring news of every goal to millions of fans around the world. Combined with the fact that his game is built on speed, reliability and simplicity, key strengths also synonymous with the LiveScore brand, there could be no more authentic and better fit for our business.”

Central to the partnership will be a global ATL creative campaign, including LiveScore’s first TV spot, amplified by a digital campaign which will harness the power of both LiveScore and Ronaldo’s vast global audiences. Moreover, Ronaldo’s image will be used across LiveScore’s digital inventory and content.

The Portuguese footballing icon’s social following of more than half a billion fans represents ‘a hugely relevant audience for LiveScore to connect with’, according to a joint statement, with the updates provider delivering content and products to fans across 200 territories worldwide.

“I’ve used the LiveScore app to keep up to date with the latest scores for many years, so I’m really excited to begin such a natural new partnership,” Ronaldo added. “Throughout my career every goal has always been about more than a score to me, and I know LiveScore has been there every step of the way, to keep my fans across moments that have defined me.

“LiveScore and I are connected by a drive to be the greatest at what we do every single day. I cannot wait to unite our combined audiences of football fans with amazing content, moments and goals in the next exciting stage of my career.”

LiveScore already offers the Italian top-flight Serie A on its free-to-air platform, having expanded its agreement with the division in August last year to cover the 2020/21 season, which saw 306 matches being aired on the firm’s streaming service.

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