Royal Ascot is being shown in more than 170 territories throughout this week, with over 20 broadcasters streaming the event live in a bid to reach all major continents.

Described as the ‘showpiece’ of international horseracing in the UK, the competition is having increased exposure managed by media rights company, HBA Media.  

Alastair Warwick, Managing Director of Ascot Racecourse, said: “We are indebted to the work that HBA Media does to deliver truly global distribution for Royal Ascot and this year we are thrilled with the additional top-class production of the international broadcast package titled The Golden Hour.

“It is pleasing to see such widespread global interest in the Royal Meeting, which in turn also gives valuable exposure into new territories for our partners, suppliers and participants.”

Host broadcaster ITV Racing is presenting the competition in a daily five-hour programme whilst Sky Sports Racing and Virgin Media are also servicing UK and Irish audiences.

NBC and Peacock are also on-site to broadcast to the US, and is transmitting from the course for Australia alongside Green Channel for Japan.

Other notable broadcasters providing content to further continents include; Nordic Entertainment, Eclat, Charlton TV, VStar+/ESPN, and WedoTV.

In the Caribbean, SportsMax will continue to champion the racing, whilst Sport24 is delivering the event on airlines and ships globally. Reuters and Transworld Sports will also once again distribute the full event to their networks of news outlets.

Henry Birtles, Chief Executive of HBA Media, explained: “We are delighted with the international coverage secured for this most prestigious of race meetings. All eyes of the horse racing, lifestyle and news worlds are upon Royal Ascot and we look forward to delivering top-quality coverage for our global audiences.”

Furthermore, in partnership with the media firm, Ascot Racecourse has commissioned a one-hour live production for the first time – The Golden Hour – which takes in ‘the best of the action’ both on and off the course on Gold Cup Day this Thursday.

Presented by Tom Stanley and Michelle Yu, the programme looks to celebrate the history and tradition of the occasion with an international focus to be showcased live across the world.

Previous articleBell Media continues to cover a ‘comprehensive line-up’ of NFL games
Next articleA blockchain boundary: YellowHeart CEO on evolving an ‘archaic’ ticketing system