Leeds United has revealed that personal care and household cleaning brand, Astonish, will become the official training wear partner for the team’s 2022/23 campaign.
The Yorkshire-based firm has been a long-standing partner of the club, and will now see its branding featured across all of the Premier League team’s training wear throughout the upcoming season.
Paul Bell, Executive Director at Leeds United, said: “We are thrilled to expand our partnership with Astonish and look forward to seeing their branding feature across all our training wear for the new Premier League season.
“The truly global reach of the Premier League, with every Leeds United game shown live around the world will provide a strong marketing platform to help support the brand expansion overseas.
“We pride ourselves on developing long term partnerships and we have now been working with Astonish for six years and everyone at the club is excited to continue building upon the special relationship we have already created with them.”
Notably, the vegan and cruelty-free brand was recently awarded with the ‘Queens Award for Enterprise’ for its continued growth across international markets over the last three years.
“The Astonish brand are delighted to have extended our partnership with LUFC, including both men and women sides,” added Howard Moss, Owner and CEO of Astonish.
“Established just a mile from Leeds City Centre some 50 years ago, our routes have always been firmly set within West Yorkshire and we are extremely proud of this.
“Being part of such a passionate, loyal and dedicated fanbase as are LUFC supporters, really mirrors what the Astonish brand is all about – we too ‘punch above our weight’ in the cleaning sector, and once used our followers remain loyal.
“The new training wear looks incredible, and we feel certain this will drive even greater awareness for the Astonish brand – where we have a strong presence globally. We hope our brand name gives the team that inspiration to Astonish everyone for the season ahead.”