BetMGM and NBC Sports revealed a partnership for the current NFL season, which will include weekly integrations on Football Night in America (FNIA) and content across other NBC Sports platforms.
The operator will be featured on FNIA in a ‘variety of content’ including a weekly segment hosted by former NFL quarterback Chris Simms with sports betting and fantasy pioneer Matthew Berry.
The pair have outlined that this segment will highlight storylines and betting odds for the upcoming Sunday Night Football game on NBC, Peacock and Universo. Real-time betting odds on FNIA’s scoring ticker will also be featured.
Will McIntosh, President, NBC Sports Next & Fandango, said: “As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms.
“We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present.”
Peacock Sunday Night Football Final – an NFL post-game show produced by NBC Sports – will explore game narratives and include BetMGM betting lines that proved prominent during the matchup.
Additional highlights of the partnership include full BetMGM odds and lines in all Berry-hosted content across various NBC Sports platforms, further insights within Berry’s social platforms throughout the NFL season and co-branded content from Chris Simms.
“It is a tremendous opportunity to partner with the talented team at NBC Sports and have the ability to engage with football fans nationwide,” concluded Matt Prevost, Chief Revenue Officer of BetMGM.
“We look forward to delivering NBC viewers our BetMGM trading team insights as well as entertaining segments that showcase the excitement of betting with BetMGM.”