DAZN Group has announced an agreement to acquire the ELEVEN Group‘s global sports media businesses.
Aiming to expand its capabilities in the live sports streaming sector, DAZN will become a broadcaster of top football leagues in Portugal and Belgium.
ELEVEN Group’s businesses will also complement DAZN’s existing positions in Italy, the DACH region and Spain, where the group holds top flight domestic football rights.
DAZN also expands in the sports industry via the integration of ELEVENsports.com and the 40,000 games it streams each year. ELEVEN plays a ‘key role’ in FIFA’s OTT service FIFA+, supporting the production, delivery, and distribution of live games from over 90 FIFA Member Associations.
The platform also boasts women’s content from six confederations, adding to DAZN’s portfolio of UEFA Women’s Champions League, Liga F in Spain, the English FA Women’s Super League and the Women’s FA Cup, and Japanese WE League, to name a few.
Shay Segev, CEO, DAZN Group said: “The acquisition adds scale to our business. It is a big step forward in our mission.
“I have a great deal of respect for what Andrea, Marc and the team have achieved and look forward to working with them as we further expand our ambitions. Together we form the strongest and most credible management team in the sector.
“DAZN has invested in building a revolutionary digital sports platform, where fans can enjoy the full range of interactive sports entertainment. We are looking forward to expanding these capabilities to new markets as well as leveraging ELEVEN’s capabilities in DAZN.”
ELEVEN holds a presence in Taiwan and other Southeast Asian markets, giving DAZN a greater foothold in the region where it has a business in Japan. Therefore, the geographical expansion gives DAZN access to new audiences as it looks to build out its platform.
“We see DAZN as the future of digital sports broadcasting and the ideal home for ELEVEN,” added Marc Watson, CEO Eleven Group.
“Sport is global entertainment and joining with DAZN will be transformative, allowing us to access greater economies of scale and a global platform for our talented team. We couldn’t be more excited about this deal, and I’m really looking forward to working with Shay and the team at DAZN.”