The 26th edition of the IHF Men’s Handball World Championship in Germany and Denmark has announced Falken Tyre Europe as its official sponsor.
During the tournament, taking place 10-27 January next year, the company will receive a comprehensive rights package.
This will consist of the naming right as official sponsor, a wide logo presence in all media-relevant areas and on the handball field, the exclusive title as official tyre manufacturer of the World Championship and further activation possibilities.
“We are proud to count Falken Tyre Europe among the official event sponsors of the 2019 IHF Men’s World Championship,” IHF president Dr Hassan Moustafa, stated.
“Falken is a well-known company in the field of football and we’re pleased to know that they now enter the world of handball and recognise our event as another platform and great opportunity to raise brand awareness.”
The deal was arranged by sports business agency Lagardère Sports, which is responsible for the exclusive marketing of the media rights for all IHF World Championships from 2019 to 2025.
Robert Müller von Vultejus, Managing Director of Lagardère Sports Germany, added: “We are pleased to have been able to bring two partners together at eye level.
“Two global organisations that benefit directly from each other, under the framework of the most important and largest event in the world of handball. And through the various activation possibilities, Falken Tyre Europe also gains exclusive access to an exciting and extensive target group.”