The Los Angeles Rams have introduced a new fan-focused technology experience with the launch of ARound.

Available both at the stadium and at home, the fan engagement platform is designed to enhance gameday live, real-world AR experiences, and is sponsored by SoFi – the stadium’s naming rights partner.

The technology made its debut at the match against Seattle SeaHawks last weekend, where fans at the SoFi Stadium became the first to experience shared augmented reality (AR) in an NFL game. 

“We are thrilled to team with ARound and SoFi to incorporate AR into gamedays at the Rams House in unprecedented ways,” commented Marissa Daly, VP & GM, Los Angeles Rams Studios. 

“This experience is a continuation of the game-changing ways we’ve partnered with SoFi at SoFi Stadium and across Los Angeles to elevate the fan experience on gamedays and beyond.”

First launched in August with the Minnesota Twins, ARound expanded its platform to include in-venue broadcast integration as well as an at-home AR experience.

Josh Beatty, Founder and CEO of ARound, added: “Fans come to the stadium to feel closer to the game, to the players, and to other fans. We developed ARound to enhance those feelings through highly immersive and interactive AR experiences that complement the action on the field.

“And with products like Apple and Google AR Glasses already in development we’re excited to open up the living room to blended TV experiences we know are the future of broadcast entertainment.”

Using the ARound Stadium app, fans can interact with the physical venue and other fans in real time. Some of the main features include: Infinity Screen AR, Players in 3D and an At-Home AR Experience.

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