Esports player Matthew ”Wardell” Yu has formed a partnership with esports-focused sports betting and media company, Rivalry.
The Valorant professional will collaborate with the operator on various content campaigns to engage both Wardell’s fan base and the Valorant community.
This includes a series where Wardell will coach fans on how to improve their performance in the game, as well as offering his insights into the latest matchups on the competitive circuit.
“Rivalry brings an exciting and creative flair to its partnerships that made this combination a matchmade,” stated Wardell. “Together, we’ll arm players and the Valorant community at large with tactics to sharpen their gameplay and bring a lot of entertaining content to the space for fans.”
The influencer partnership is set to elevate Rivalry’s brand among the Valorant community throughout the Valorant Champions Tour 2023 – the title’s marquee tournament series – and engage its audience.
The campaign arrives as Valorant continues to build momentum as a top betting property, which saw a 264% year-over-year increase in betting volume and was the 4th most bet-on esport on Rivalry in 2022.
Matthew Wardell is the latest member to join the brand’s network of more than 100 gaming influencers.
“As a fellow Canadian and deeply respected professional player, Wardell was a perfect fit as we looked for a partner that aligned with our brand values of inspiring the next generation to win,” added Britt Doll, Rivalry’s Canada Marketing Director.
“We want to build the Red Bull of the internet, and that means partnering and working with individuals who are leaders in their respective games, communities, and cultures, and Wardell fits that bill.”