Vitality has again been revealed as the title sponsor for the upcoming Vitality Netball World Cup.
Taking place at the Cape Town International Convention Centre from 28 July – 6 August 2023, the brand will be promoting the competition whilst gaining further recognition in the sport.
The Discovery Group-owned firm is based in South Africa, and Discovery’s Chief Marketing Officer, Firoze Bhorat, has shared the company’s excitement ahead of being part of the first Netball World Cup on the African continent.
“We’re thrilled to play a role in hosting the most prestigious event of a sport that’s so loved, both locally and around the world,” he stated. “As always at Discovery, we remain focused on inspiring South Africans to get more active.
“This year, we aim to lend support not just to the talented athletes of our national team, but also more broadly to promote the most popular sport for women in the country. Given the inequity of sponsorship in sport, this is a deliberate indication of our support
for women in sport.
“We believe that through the sport of netball we will be able to inspire South African women and girls to live more active, healthier lives by playing the sport they love.”
Furthermore, the pair underlined that this is a ‘special and significant time’, not just for the host, South Africa, but also for the whole African continent.
World Netball CEO, Clare Briegal, added: “Vitality has been an amazing partner and supporter of the growth of domestic and international netball and their programmes have created real impact at both grass roots and elite levels.
“It is fantastic that they will now be able to help us continue to create better lives through netball as they become our title partners for the Vitality Netball World Cup 2023. World Netball would like to thank Vitality for their continued support in helping us to grow, play and inspire.”