Bundesliga champions FC Bayern Munich have extended their long-standing partnership with insurance company Allianz for an additional 10 years running until 2033.
Allianz’s relationship with Bayern dates back to 2000 and only strengthened when the German club agreed to the Munich-based firm as the naming rights holder for its home ground, the Allianz Arena, back in 2005.
Since then, Allianz branding has become synonymous with the iconic German side and can be seen across Bayern’s stadium and as the front shirt sponsor for the club’s women’s team since 2013.
Former Bayern Captain and current CEO, Oliver Kahn, commented: “FC Bayern places great value on reliable, continual partnerships. We’re therefore very happy to continue our cooperation with Allianz.
“We can look back on a joint success story of over 20 years, to which we want to add more chapters with new and innovative ideas.”
As a part of the extension, Allianz will work alongside Bayern to help promote young footballers at the Allianz Junior Football Camps at Säbener Straße and the FC Bayern Campus.
Andreas Jung, FC Bayern Board Member for Marketing, said: “Allianz is a Munich company that operates globally, and that people around the world associate with the FC Bayern stadium. In the future we will press ahead with the expansion of the partnership with our women’s team and implement projects in youth development, among other things.”
In order to strengthen the financial skills of young professional female athletes, Allianz is also introducing the first individual and free financial coaching course for female athletes aged 18 – 22 for the 2023/2024 season.
Among others, the FC Bayern women’s team will benefit from advice, as well as receiving permanent access to an individual financial coach.
“FC Bayern and Allianz have enjoyed a successful and trustful partnership for over 20 years, which has grown from the naming of the Allianz Arena to the men’s, women’s and youth teams and increasingly into the digital and social media spheres,” added Christian Deuringer, Head of Global Brand and Marketing at Allianz
“Thanks to FC Bayern’s huge reach and inspiring content, we reach many millions of fans around the world.”