NASCAR has united with Sportradar to announce a four-year extension of their long-term media data rights partnership.
As a result of the deal, betting data will now be included and will result in Sportradar fueling not only NASCAR’s digital media partners with live timing and scoring data, but also driving wagering engagement in the sport.
Eric Conrad, EVP, Strategic Partnerships & Content, Sportradar, commented on the deal: “As the sports industry’s leading technology company and a trusted partner of sportsbooks and media companies, Sportradar is uniquely positioned to support NASCAR in capturing commercial opportunities.
“Our ability to leverage these rights in the marketplace will ultimately enrich the NASCAR experience for fans.”
As an official data partner of NASCAR, Sportradar provides the data across the sanctioning body’s three national series: the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Craftsman Truck Series, totaling 97 races annually.
“Our partnership with Sportradar is foundational to our sports betting strategy from ensuring the integrity of our product to quickly providing authorised gaming operators and media partners with accurate, reliable data,” said Joe Solosky, NASCAR’s Managing Director of Sports Betting.
“Adding official betting data to the partnership will continue to catalyse NASCAR’s rapid growth in the sports betting space and allow fans to further engage with the sport.”
NASCAR made its foray into legal sports gambling in September 2020 when it became the first league to partner with the American Gaming Association (AGA). Since then, sports betting on NASCAR has increased as betting operators saw a reported 51.5% increase in the total amount of money wagered on NASCAR in 2022 compared to the previous year. NASCAR’s authorised gaming operators include BetMGM, FanDuel, and Penn Entertainment.
