Genius Sports has extended its agreement with Brazil’s National Basketball League (LNB) continuing as exclusive official data and integrity partner, for the new season.
The sports technology company will provide FIBA LiveStats across all LNB competitions, capturing and distributing official, play-by-play statistics to power in-stadia scoreboards, league and team social media channels and other fan-facing digital platforms.
This official live game data feed has been lauded as ‘integral’ to all LNB live broadcasts and is also distributed to sportsbooks worldwide to power real-time betting markets.
Guilherme Buso, Senior Account Executive at Genius Sports, commented: “As one of the largest basketball leagues in Latin America, we’re delighted to extend our partnership with LNB.
“Whilst continuing to help the LNB fight betting-related corruption head on, our technology will equip all LNB competitions with fast, accurate and official data to power their interactions with fans, broadcasters and sportsbooks on a global scale.”
The London-founded firm will also continue to safeguard the LNB from the threats of match-fixing and betting-related corruption, which the league has labelled as ‘crucial’.
Rodrigo Franco Montoro, President of the LNB, added: “This key strategic business partnership between Genius Sports and the National Basketball League (LNB) helps us achieve a range of commercial goals.
“Both companies have an innovative DNA and Genius Sports’ technological solutions enable the LNB’s live game data to be used by our technical teams and enjoyed by our fans with speed and accuracy. Likewise, Genius guarantees the secure distribution of information to those who like to have fun betting on basketball games.”
Most recently, Genius Sports also announced an extended agreement with the Professional Pickleball Association (PPA) Tour to now allow sportsbooks to offer official data-powered markets and live video feeds.
This deal sees Genius provide data and live video feeds to all participating sportsbooks and other online vendors, allowing bettors to engage with events in the sport in real time.
