The International Cricket Council (ICC) will reveal a new vertical video feed option during the Men’s Cricket World Cup 2023 coverage supported by Disney Star.
All 48 World Cup matches will be available for viewing through the new option, which the ICC said will allow fans to consume content on their phones “in the most convenient handheld position”.
Split-screen functionality will also be added as part of the vertical viewing experience in order to maximise the content output that reaches the viewer.
ICC’s Chief Commercial Officer, Anurag Dahiya, said: “Cricket fans always look forward to the high-quality broadcast coverage of ICC events. With this in mind, the ICC TV team continuously strives to tailor our coverage to fan preferences.
“We are very excited to launch cricket’s first-ever vertical video production at the ICC Men’s Cricket World Cup 2023. This game-changing initiative promises to transform the fan viewing experience.
“It is an innovative approach to cricket coverage that will place fans at the centre of the action, bringing them closer to the game than ever before and providing a world-class production to the biggest Cricket World Cup ever.”
The production will also utilise match graphics for the new format, integrating features like ball tracking, player tracking and field plot into the vertical viewing experience.
Sanjog Gupta, Head of Sports at Disney Star, said: “Consumers’ preferences and habits are evolving more rapidly than ever before, catalysing the emergence of new user experiences.
“Disney Star has always played a pioneering role in taking cricket viewing experiences forward and is now proud to collaborate with the ICC to bring to sports fans for the first-time ever the ‘vertical feed’, on ICC Men’s Cricket World Cup 2023.
“The ‘vertical feed’ aims to deliver to digital users, enhanced convenience, engagement and immersion, beyond the differentiated screen orientation.
“With its uniquely designed production style entailing cameras, graphics, direction, replays and other enhancements, it promises to change the way cricket is watched.”