Newcastle United will embark on a new multi-year partnership with BetMGM’s UK branch as the club’s official partner throughout the 2023-24 season.
BetMGM branding will be visible across St. James’ Park to match-goers and TV viewers as Newcastle look to replicate its Premier League success from last season, whilst also competing in the UEFA Champions League for the first time in 20 years.
Newcastle United’s Chief Commercial Officer, Peter Silverstone, said: “We are delighted to be introducing BetMGM as an official club partner. BetMGM already has a significant presence in the city of Newcastle, with the company’s UK office here, so it is a business that understands the football club, its fanbase and the region.
“We are very pleased to be taking this step together and I’d like to welcome BetMGM to our growing family of partners.”
BetMGM intends to bring the “best in entertainment and betting from Nevada to Newcastle” as its UK branch was first launched last August.
The gaming and betting operator has also enlisted comedian and Hollywood actor Chris Rock to feature in its national ad campaign that showcases BetMGM’s price boosts, enhanced bonuses and it’s newest feature ‘Golden Goals’, which awards a £2m prize payout for any player that correctly predicts six correct Premier League scores.
Sam Behar, UK Director at BetMGM, added: “Newcastle United’s re-entry into the world’s elite this season is a golden moment for the football club and its incredible fans.
“We are proud that the club has selected BetMGM as one of its betting partners for the upcoming season. With our launch in the UK, it is fantastic to have Newcastle United as part of our stable of Premier League partner clubs.
“The team’s ambition and drive perfectly align with our growth strategy and we can’t wait to get started.”