The XFL has announced that it has chosen Under Armour to become the league’s official uniform partner from the 2023 season.
The sportswear brand will be exclusively providing all on-field kits, including jerseys, base layer, sideline and training apparel for all teams in the professional American football minor league.
“Over the past decade, we have fostered a prolific partnership with Under Armour for Project Rock,” commented Dany Garcia, Chairwoman and Owner of the XFL. “They have proven to be a best-in-class partner and true innovators in the high-performance sports space.
“Integrating them into the XFL as official uniform partner is a natural extension of this long-standing relationship.
“We have been closely collaborating with their exceptional talent to ensure these uniforms reflect the dynamic energy of each team and are engineered to deliver state-of-the-art athlete solutions to drive player performance while also prioritising health and safety.
“We hope our fans are as excited about these uniforms as we are – we can’t wait to see our players hit the gridiron in them this February.”
Additional design details include embroidered team wordmarks and branding at the base of the neckline, UA’s ArmourGrid nameplates with twill lettering, and all uniforms will be branded with XFL, Under Armour and Project Rock Brahma Bull patches.
“We have built an incredibly strong relationship with Under Armour over the years as our trusted partner with Project Rock,” noted XFL Owner Dwayne Johnson.
“For almost two years now, we have been working closely with Under Armour to ensure these new uniforms not only represent the pride and history of each city, but are also designed to withstand the physicality of this sport and each player leaving it all on the field come game day. Now it’s time for our players to gear up and ball out XFL style for the 2023 season.”
The XFL is set to kick off in February 2023 in partnership with its exclusive broadcast partners – The Walt Disney Company and ESPN.
“As a company that was born on the gridiron, we are excited to support the XFL, its athletes, and fans on this new venture,” added Sean Eggert, SVP, Global Sports Marketing at Under Armour.
“Dwayne Johnson is an exceptional UA athlete and partner and we’re proud of the work he and Dany have put in to make their vision of next-level XFL a reality.”
He concluded: “Our partnership with the League is an evolution of Under Armour’s commitment to support athletes on their journey to compete in sport with innovative performance solutions they need to train, compete, and recover both on and off the field.”
