VBet’s sports sponsorship portfolio was further expanded this week with the addition of the Northern Irish Women’s Premiership League Cup.
The Malta-based bookmaker has partnered with the Northern Ireland Football League (NIFL) in a five-year deal. The agreement will include signage at stadiums, bespoke digital content on social media and further collaboration on digital projects.
Ian Forrester, NI Football League Chief Commercial Officer said, “We’re delighted that VBET will be partnering with us on our journey over the next five seasons, as we continue to grow our leagues and entertain fans in our thousands.”
“The commitment to both male and female football as well as new initiatives is a huge boost to NIFL, and we can’t wait to get started!”
Football has dominated VBet’s sports marketing activities over the past few years. The company has signed football club partners across various markets where it is active.
France and Ukraine are two of the notable standout countries VBet’s sports marketing history. The company has partnered with Paris FC, AS Monaco and OGC Nice in the former and the Ukrainian Premier League in the latter.
Pantelis Kotopoulos, VBET Chief Growth Officer, said: “We are so proud to have been unveiled as official betting partners of the NIFL. The NI Football League could not be in better shape right now, so it is a privilege to be part of their journey.
“We also share NIFL’s continual desire to put fans and community first and look forward to building successful foundations with supporters and clubs alike.”
