Logan Paul and KSI’s PRIME drink beverage continues its marketing escapade across the sports industry by announcing SL Benfica as its latest partner.
PRIME will become the official hydration partner of the Portuguese football club until 2027, with Benfica stating that both parties share a commitment to “excellence and innovation both on and off the field”.
Furthermore, PRIME will gain branding presence at the Estádio da Luz stadium, with its logo visible across various communication platforms to ensure wide coverage during Benfica home games.
The global beverage brand will also supply its range of hydration beverages to Benfica players during games and training. The collaboration highlights Benfica’s ongoing commitment to improving conditions for its players and offering fans a “first-class experience”.
Miguel Bento, Commercial and Marketing Director of SL Benfica, commented: “This partnership with PRIME not only reflects our commitment to high performance and innovation but also recognises the impressive digital footprint that PRIME holds.
“Their strong presence on social media and popularity among younger audiences perfectly complements our strategy for digital engagement and global brand strengthening of Benfica.”
Since launching in 2022, Logan Paul and KSI’s beverage brand has seen it ink partnership deals with some of the most recognisable sports teams and leagues in the world.
Benfica joins the likes of Arsenal FC, FC Barcelona and Bayern Munich of European football clubs to partner with PRIME. Manchester City’s Erling Haaland is also an ambassador of PRIME, recently releasing his own bottle and flavour with the company.
PRIME also has partnerships with the UFC, WWE, and the MLB’s Los Angeles Dodgers.
