Arsenal Football Club has agreed a new multi-year partnership with global digital business and IT service company NTT Data to become its official digital transformation partner.
The Premier League club will work with NTT Data over the next several years to enhance its connection to Arsenal supporters in the UK and across the world.
NTT Data will supply its digital transformation capabilities by integrating them into Arsenal’s digital platforms to support their growth, improving performance and boosting the digital connection to fans.
Furthermore, NTT DATA will provide data analytics tools, machine learning and real-time integrations, enabling Arsenal to create a “hyper-personalised supporter experience”, delivering tailored content for its communities worldwide.
Juliet Slot, Arsenal Chief Commercial Officer, said: “We’re excited to welcome NTT DATA as our first Official Digital Transformation Partner. Our ambition is to strengthen our connection with our supporters around the world so that we can serve them better.
“Enhancing our digital capabilities is an essential part of this journey where through service and connection to supporters we are able to drive forward our performance and our growth.”
This is not NTT Data’s first foray in sports as it is the technology partner for major sporting events and leagues across the globe, including The Open Championship and gaining a title sponsorship for the NTT INDYCAR Series.
Through real-time data analysis, AI, digital twin, and Private 5G technologies at these events, the company has brought fans closer to the action of the sporting event, whether from home, online or in stadium.
Niccolo Spataro, CEO of NTT DATA in the UK and Ireland, added: “Arsenal is one of the most recognised football clubs in the world. Its commitment to delivering exceptional experiences to supporters is pioneering and its goal of placing people at the heart of innovation aligns with NTT DATA’s core values and approach to business.
“We look forward to partnering with Arsenal, using our expertise to deliver the digital transformation that helps Arsenal create truly remarkable experiences for its supporters worldwide.”
