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Partners
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New York Giants inks first crypto-focused NFL partnership
May 6, 2021
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Sponsorship
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Borussia Dortmund’s Erling Haaland makes Hyperice investment
May 6, 2021
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Media Rights
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Serie A postpones vote on second rights package amid Sky appeal
May 6, 2021
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Fan Engagement
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Premier League exploring NFTs as potential revenue source
May 6, 2021
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Sponsorship
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Real Madrid recognises Kin Partners' ‘top potential’ in sponsorship move
May 6, 2021
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Integrity
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PGA Tour threatens bans for players amid breakaway league talks
May 5, 2021
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Partners
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FedEx steps up UEFA Champions League sponsorship
May 5, 2021
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Media Rights
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BCCI facing $300m commercial losses following IPL suspension
May 5, 2021
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Partners
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Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history
May 5, 2021
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Fan Engagement
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NFL 2021 Draft attracts third-highest overall viewership
May 5, 2021
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Partners
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McLaren inks Castore sportswear sponsorship tie-up
May 5, 2021
38:30
BREAKING
Sponsorship
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SBC Leaders Podcast: Successful sponsorships become ‘infectious’
May 5, 2021
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Integrity
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Premier League introduces owners’ charter to avoid ESL repeat
May 4, 2021
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Latest News
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BCCI puts IPL on hold as COVID-19 cases surge
May 4, 2021
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Fan Engagement
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Stats Perform tells a ‘deeper sports story’ with PressBox launch
May 4, 2021
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Social
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Google joins WNBA top-tier sponsorship category
May 4, 2021