United Rugby Championship enlists Roc Nation to grow new audiences
The newly launched United Rugby Championship (URC) has inked a strategic consulting partnership with sports and entertainment agency Roc Nation.The tournament, which was recently...
Bally’s Corporation purchases AVP to ‘gamify’ US volleyball
Bally's Corporation has acquired the Association of Volleyball Professionals (AVP), the premier professional beach volleyball organisation and host of the longest-running domestic beach volleyball...
FDJ elevates fan engagement for French Olympic teams
La Française des Jeux (FDJ), the French National Lottery operator, will launch a new scratchcard game based on the country’s Olympic and Paralympic teams...
BHA’s Careers in Racing launches Youth Collaboration Group
The recruitment and talent development arm for UK racing, CareersinRacing.com, has launched a ‘Youth Collaboration Group’, which aims to provide young people with direct...
Worldline reveals plans for first blockchain-based sports business platform
France’s biggest payment technologies group, Worldline, has announced it is spearheading a new campaign to strengthen ‘technology environments’ and commercial connectivity for all sports.The...
Tokyo 2020 Olympic organisers aim for ‘unprecedented’ broadcast coverage
The Tokyo 2020 Olympic Games is set to receive ‘more coverage by broadcast partners than any previous Olympic Games’ across linear television and digital...
BBC claims Euro 2020 final lion’s share of viewers in battle...
England’s 2020 UEFA European Championship final defeat at the hands of Italy was watched by a ‘historic’ peak audience of 31 million viewers in...
DraftKings shapes ‘future of fan engagement’ with MLB
Major League Baseball (MLB) has expanded its existing daily fantasy sports and sports betting alliance with DraftKings, which will include additional promotional rights and...
Stats Perform powers ECB engagement in partnership renewal
Stats Perform has renewed its long-term relationship with the England and Wales Cricket Board (ECB) as part of a new four-year agreement.Under the terms...
Betcris activates Mexican national team sponsorship at CONCACAF Gold Cup
Betcris has announced a number of initiatives to activate the online betting operator’s sponsorship of the Mexican national team at this year’s CONCACAF Gold...