AR sports engagement firm raises €7.6m in seed funding
Portugal-based AR sports engagement start-up My LADS has closed a €7.6 million Seed Investment Round led by Riva Technology and Entertainment (RTE) ‘leverage tech...
Cleveland Cavaliers become third NBA recruit to Socios.com platform
The Cleveland Cavaliers of the National Basketball Association (NBA) and Socios.com have announced an official team partnership to create brand awareness through the Cavaliers'...
Tokyo 2020 opening ceremony ratings dip to 33-year low on NBC
NBC’s coverage of the Tokyo 2020 Olympic Games opening ceremony dipped to its lowest ratings in 33 years, drawing in a total of 16.7...
Team GB becomes first Olympic team to launch NFT collection
Team GB has become the first Olympic team to create its own range of non-fungible tokens (NFTs) in collaboration with commerce provider Tokns, to...
‘Never say never’ on purchasing live sports rights, says Netflix Chief
Netflix could branch out into live sports programming in the future, with the company ‘open to’ the possibility of exploring the benefits of the...
Grabyo: Sports fans growing ‘impatient’ with lack of streaming alternatives
Three-quarters of sports fans in the UK now want to watch sport exclusively on streaming services, with half of those ready to pay up...
INDYCAR and NBC Sports extend long-running rights agreement
NBC Sports and the NTT INDYCAR Series have extended their multi-year media rights arrangement.NBC Sports will continue to serve as the exclusive home of...
Arsenal launches Chiliz Fan Token on Socios.com platform
Premier League giant Arsenal has partnered with blockchain providers for the sports and entertainment industry, Chiliz, for the launch of the $AFC Fan Token...
Stats Perform: Pandemic has given sports organisations ‘new insights’ into the...
Despite the adverse effects of the COVID-19 pandemic, many sporting bodies and organisations have ‘thrived’ and explored new ways to adapt and overcome, a...
MLS expansion St Louis City secures second major sponsor
St Louis City, the Major League Soccer (MLS) expansion franchise set to join the league in 2023, has signed its second major sponsorship arrangement...