Fan Engagement Archives - Page 180 of 194

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VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
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Cookie	Duration	Description
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
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lang	session	LinkedIn sets this cookie to remember a user's language setting.
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sb	2 years	This cookie is used by Facebook to control its functionalities, collect language settings and share pages.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

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Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__gads	1 year 24 days	The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_UA-5372665-28	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_pk_cvar	30 minutes	Stores custom variables about your visit to provide additional analytics data about how you interact with our site during your session.
_pk_hsr	30 minutes	Used exclusively for heatmap and session recording features to analyze how visitors interact with our website. It captures data about areas of the page you interact with.
_pk_id	13 months	Creates a unique identifier to recognize returning visitors. This cookie tracks visitor interactions on the site including page views, eCommerce activity, goal completions, and attribution across sessions.
_pk_ref	6 months	Stores information about how you arrived at our site, including referral source (search engine, social media, external website, or campaign URL) to help us understand our traffic sources.
_pk_ses	30 minutes	Links all actions performed during a browsing session (page views, downloads, events) to a single visit for accurate analytics measurement.
_pk_testcookie	end of session	A temporary technical cookie that checks if your browser supports cookies. It is automatically deleted when you close your browser.
_pk_uid	13 months	Enables cross-domain tracking to recognize the same visitor across multiple domains and subdomains of our website.
iutk	5 months 27 days	This cookie is used by Issuu analytic system to gather information regarding visitor activity on Issuu products.
MatomoAbTesting	No expiry	Ensures you consistently see the same version of webpages when A/B testing is in progress, maintaining your testing group across different browsing sessions.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_hjSession_1581934	30 minutes	No description
_hjSessionUser_1581934	1 year	No description
AnalyticsSyncHistory	1 month	No description
bsid	never	No description available.
GoogleAdServingTest	session	No description
li_gc	2 years	No description
li_sugr	3 months	No description available.
streetsign1	1 day	No description available.

The short-and-long-term effects of Manchester United’s new debt

UK government plans to strip Sport England of planning powers

Royal Ascot reaches 180 territories as TV strategy shifts

FIFA’s player transfer reform arrives with no plans for compensation

NBA teams are placing more value in single, long-term sponsorship deals

The Premier League could face FCA action over unlicensed crypto deals

Partnership Playbook: Manchester United Betway training kit sponsorship, Alpine’s Gucci deal…

Enhanced Games touts $32m sponsorship haul after controversial debut

Partnership playbook: American Airlines, Betano, Mastercard, Visa and more

Royal Ascot reaches 180 territories as TV strategy shifts

FIFA secures vital Indian viewership coverage of 2026 World Cup

Starmer’s Champions League plea rings hollow without the law to back…

TNT Sports makes unprecedented Champions League Final move

FIFA secures China World Cup broadcaster as India talks continue

SBC Legends Charity game: Kaka and Roberto Carlos

Inside the Legends Charity Game build-up

Q&A: Amusnet’s Ivo Georgiev on the Legends Charity Game and turning…

Q&A: Soft2Bet’s Alex Gitsik on backing the Legends Charity Game

Sporting’s Estádio José Alvalade to host inaugural Legends Charity Game

Fan Engagement

The World Cup betting gold rush comes with a warning

New York and New Jersey subpoena FIFA over World Cup ticketing

US becomes key to World Rugby’s biggest growth push

Q&A: Mark Wrigley on F1’s betting push

Kansas City bets on affordability to make its World Cup mark

UFC continues global expansion

NHL unites with Yandex for Russian growth

Sportsbook Solutions, Matt Howard: Quality rules quantity in terms of sportsbook...

Fox completes sports betting expansion

Minnesota Vikings bolsters European engagement with Seven League

NFL deepens fan engagement on TikTok

LiveWire Sport: Social growth after a spectacular sporting summer

Marseille fans set to Moovit easily following latest transit partnership

Necaxa FC bolsters mobile engagement with ECLECTICA

PES vs FIFA: How the battle for licences intensified