BoyleSports elevates Irish Grand National with increased prize pot
BoyleSports has boosted the prize pot for the ‘Best Turned Out’ horse to €1,000, ahead of the BoyleSports Irish Grand National on Easter Monday.The...
England supports Alzheimer awareness with ‘striking gesture’ for Belgium game
In collaboration with Alzheimer’s Society, the England men’s football team will play without names on their shirts during the second half of the fixture...
EFL unveils initial distribution of Sky Bet’s £6m investment
The EFL has announced plans to allocate £600,000 in funding to communities throughout England, marking the initial distribution of grants in collaboration with Sky...
Betano reportedly to take on Aston Villa sponsorship from BK8
Aston Villa has switched BK8 for Greek multinational operator Betano, as the club’s front-of-shirt partner, according to a report by The Telegraph.It was reported...
Manchester United names Malaysia Airlines as its official commercial airline
Manchester United has announced a new multi-year partnership with Malaysia Airlines with the latter becoming the Premier League club's official commercial airline partner.The partnership...
Jack Grealish stars in crypto-sport ‘my fabric’ OKX campaign
Manchester City player Jack Grealish has been named as global brand ambassador for OKX, a leading global crypto exchange and Web3 technology company.The collaboration...
“Stop shouting into that void” – Driving engagement from a summer...
Repeatedly, football presents a floodgate of engagement opportunities for brands, yet navigating this terrain is no simple task. This summer in particular holds immense...
Germany drops 77-year Adidas partnership opting for Nike
The German national football team has ended its long-standing partnership with Adidas in favour of Nike to become its new kit manufacturer. Nike and the...
McDonalds takes on three-year French Ligue 1 title sponsorship
France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football.McDonalds...
Liverpool FC makes title push with support from Google AI
As part of a multi-year collaboration with Liverpool FC, Google DeepMind has developed a full AI system that can advise coaches on corner kicks.Google...