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Media Rights
Time to read: 2 min
DAZN finalises ‘new flavour’ La Liga coverage with Movistar Plus+
March 30, 2022
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Basketball
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Cleveland Cavaliers continues to carry Cliffs branding on team kit
March 30, 2022
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Basketball
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Euroleague Basketball extends decade-long streaming deal with IMG Arena
March 30, 2022
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Features
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8XBet and Teddy Sheringham: Working with the best in sports sponsorships
March 30, 2022
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North America
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MLS partners Sorare in ‘new era of sports fandom’ NFT collection
March 30, 2022
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Boxing
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‘Highly anticipated’ Golovkin vs Murata fight sponsored by Stake.com
March 29, 2022
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Europe
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AS Monaco first in Ligue 1 to enter ‘new NFT universe’ with Capital Block
March 29, 2022
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Esports
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Parimatch cuts ties with Russian Esports outfit Team Spirit
March 29, 2022
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MLB
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MLB brings Capital One cardholders ‘exclusive tickets and experiences'
March 29, 2022
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South America
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Atlético Mineiro extends Betano front-of-shirt sponsorship
March 28, 2022
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Partners
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FIFA fills final partner position for World Cup with QatarEnergy
March 28, 2022
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Sponsorship
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MediaWorks ‘elevates the profile’ of women’s rugby in World Cup sponsorship
March 28, 2022
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Europe
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Sport Climbing viewership rises in Europe with Discovery deal
March 25, 2022
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Fan Engagement
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Liverpool FC launches its first ‘charitable’ NFT collection
March 25, 2022
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Fan Engagement
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NBC and PointsBet expand Chicago Bulls BetCast to cover further three fixtures
March 25, 2022
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NFL
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NFL and StatusPRO create ‘new era’ VR gaming title
March 25, 2022
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Partners
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LaLiga Tech and 1190 Sports combat piracy in major sports competitions
March 25, 2022
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Europe
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Jockey draft team managers revealed as Racing League returns
March 24, 2022
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Media Rights
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Premier Lacrosse to air exclusively across ESPN channels
March 24, 2022
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Hospitality
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Russia bids against UK and Ireland to host EURO 2028
March 24, 2022
Stake.com and Lucky Block ink MMA deals in latest sports marketing push
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Partners
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Developers can create UFC mobile games following Skillz deal
March 23, 2022
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Regions
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Capgemini strengthens women's rugby commitment in extended deal
March 23, 2022
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Sponsorship
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FIFA World Cup 2022 names Crypto.com as an official sponsor
March 23, 2022
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026