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BREAKING
Partners
Time to read: 2 min
CD Malacateco becomes latest football club in Betcris sponsor portfolio
April 11, 2022
BREAKING
Time to read: 2 min
Wasabi Technologies links with Boston Red Sox via FSG deal
April 8, 2022
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Sponsorship
Time to read: 2 min
AC Milan unveils Konami as first official training wear partner
April 7, 2022
BREAKING
Sponsorship
Time to read: 1 min
Caesars Sportsbook adds New York Mets to sponsorship portfolio
April 7, 2022
BREAKING
Europe
Time to read: 2 min
Topps partners UEFA and Mourinho for EURO 2024 collectibles
April 7, 2022
BREAKING
North America
Time to read: 2 min
Clutch gains ‘camera visible’ branding spots throughout the NHL
April 6, 2022
BREAKING
Horse Racing
Time to read: 2 min
Life of ‘legendary’ Red Rum celebrated through Sean Corcoran art
April 6, 2022
BREAKING
Features & Analysis
Time to read: 4 min
Bernardo Pontes: When it comes to sponsorship ‘the game has not yet started in Brazil'
April 6, 2022
BREAKING
Sponsorship
Time to read: 2 min
Al Sadd SC becomes New Balance’s first Middle East sponsorship
April 6, 2022
BREAKING
Fan Engagement
Time to read: 2 min
USL impacts local communities in Hisense USA partnership
April 5, 2022
BREAKING
North America
Time to read: 2 min
Necaxa take on Genius Sports in ‘transformative’ data tracking partnership
April 5, 2022
BREAKING
Fan Engagement
Time to read: 2 min
BIG3 introduces ‘future of sports ownership’ for basketball fans
April 5, 2022
BREAKING
Oceania
Time to read: 3 min
GoBubble ‘eradicates online hate’ for Australian football
April 5, 2022
BREAKING
Oceania
Time to read: 2 min
Nissan continues Netball Australia commitment in triple partnership extension
April 4, 2022
BREAKING
Football
Time to read: 2 min
Ricketts detail diversity commitment in Chelsea bid following fan backlash
April 4, 2022
BREAKING
Hospitality
Time to read: 3 min
Paris Premier Padel Major to take place at Roland-Garros Stadium
April 4, 2022
BREAKING
Hospitality
Time to read: 3 min
Australia favoured to host Rugby World Cup 2029
April 4, 2022
BREAKING
UK
Time to read: 2 min
Alex McLeish helps problem gamblers in Glasgow with GamCare
April 1, 2022
BREAKING
Tennis
Time to read: 2 min
WTA partners Modern Health to provide an expanded support network
April 1, 2022
BREAKING
Fan Engagement
Time to read: 2 min
FIBA and Two Circles develop long-term fan relations with Courtside 1891
March 31, 2022
BREAKING
Hospitality
Time to read: 2 min
Las Vegas to host F1’s new ‘eagerly anticipated’ night race
March 31, 2022
BREAKING
MLB
Time to read: 2 min
Miami Marlins ‘exceeds expectations’ in PNC Bank sponsorship renewal
March 31, 2022
BREAKING
Sponsorship
Time to read: 2 min
Cazoo strengthens commitment to snooker in first British Open sponsorship
March 31, 2022
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026