Meta to curate fan activations on Instagram for 2024 IPL season
Tech giant Meta will work alongside a plethora of online content creators and Star Sports to create cricket-tailored fan activations for the upcoming Indian...
Manchester United & Mercedes-AMG to support TeamViewer’s SheSportTech pathway
Computer software firm TeamViewer has announced the launch of its new initiative SheSportTech, with support from partners Manchester United and Mercedes-AMG PETRONAS. The SheSportTech initiative...
UK govt aligns £35m cricket investment with major tournaments
Prime Minister Rishi Sunak has unveiled a £35m initiative to enhance grassroots cricket facilities and promote wider access to the sport within state schools.This...
Boca Juniors to mark 119th anniversary with Betsson branded kits
Betsson’s partnership with Boca Juniors will come into effect this week with the betting firm’s branding set to appear on the front of the...
AC Milan & Off-White limited edition t-shirt to spread awareness on...
AC Milan and luxury fashion brand Off-White have reinforced their partnership by releasing a limited edition t-shirt aimed at raising awareness for at-risk children...
Saudi takes next sporting steps in hosting WTA Finals
The World Tennis Association (WTA) has confirmed that the next three tournament finals will be held in Riyadh, Saudi Arabia, from 2024-2026.Saudi Arabia has...
Report: WSL nets media and sponsorship renewals to drive further growth
The Women’s Super League (WSL) is set for a significant boost over the coming years according to two separate reports by The Telegraph. The...
The Red Way: Liverpool leads Premier League in sustainability
Liverpool FC has revealed it leads the Premier League in sustainability in its recent ‘The Red Way’ 2022/23 season report - the club’s sustainability...
Michael ‘Venom’ Page & Bets.io enter ‘redefining’ partnership
UFC fighter Michael ‘Venom’ Page has entered into a partnership with igaming platform Bets.io aiming to “redefine” the collaboration from the respective fields. The long-term...
Feyenoord unveils Rotterdam connection with new main sponsor
Feyenoord Rotterdam has announced MediaMarkt Nederland as its new main partner in a three-year agreement.Under the agreement, the logo of MediaMarkt will be visible...