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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Stake’s UFC links strengthened further with Alex Pereira

Stake.com has further expanded its profile in UFC via a partnership with Alex Pereira, the MMA promotion’s current light heavyweight champion.The crypto sportsbook has...

Spotlight signs Racing Post golf show sponsorship with AK Bets

The Racing Post’s golf programme, The Sweet Spot, will be sponsored by online sportsbook AK Bets under a new partnership signed by Spotlight Sports...

Fulham to provide ‘luxury’ matchday experiences

Fulham FC has unveiled a first look at the luxury matchday experiences inside its redeveloped ‘New Riverside Stand’.The Premier League club has showcased new...

Rocket League Esports & Ally provide platform for women

Rocket League Esports and Ally Financial Inc, a digital financial company, have expanded a sponsorship to focus on offering more opportunities to women in...

TIM & DAZN strike Serie A deal in ‘renewed market approach’

Telecom Italia (TIM) and DAZN have signed a new agreement to allow TimVision customers to continue watching the Serie A for the next five...

Harlem Globetrotters & IMG ink ‘instrumental’ deal for 100th anniversary

The Harlem Globetrotters has signed a deal with IMG to expand its consumer products offering in preparation for its centennial celebration in 2026.Through the...

NFL ‘wants to see impact’ of Global Markets Programme

The National Football League (NFL) has expanded its Global Markets Programme (GMP), with four new clubs and five new markets set to participate in...

Luton first team to tap into Kitman Labs’ performance enhancing tech...

Luton Town FC has extended its partnership with Kitman Labs to now cover its men’s first team in a bid to enhance performance and...

NRL’s Rabbitohs and Bulldogs maintain betting separation

Australian professional rugby league continues to keep its distance from the sports betting sector, as two of New South Wales’ (NSW) biggest clubs announce...

CJRFantasy: HBA Media & Genius Sports revolutionise Horse Racing

HBA Media has partnered with Genius Sports to launch ‘Crown Jewels Racing Fantasy’ (CJRFantasy), aiming to make horse racing competitive in the world of...