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Fan Engagement
Time to read: 3 min
NFL fans ‘step into the shoes of a quarterback’ with StatusPRO VR game
April 22, 2022
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Hospitality
Time to read: 3 min
Washington DC and Baltimore join forces in FIFA World Cup 2026 bid
April 22, 2022
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Europe
Time to read: 2 min
Broughton’s Chelsea bid backed by Lewis Hamilton and Serena Williams
April 21, 2022
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Esports
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IMG expands esports connections as strategic partner of GEF
April 21, 2022
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Partners
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UCI continues 27-year-long Tissot partnership
April 21, 2022
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Partners
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Dillian Whyte partners with Lucky Block ahead of title clash
April 21, 2022
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MLB
Time to read: 2 min
Rockies’ Blackmon joins Maximbet in first for sports betting industry
April 20, 2022
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MLB
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Padres picks Motorola in ‘first of its kind’ jersey patch partnership
April 20, 2022
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NHL
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Penguins partner Highmark under new jersey advertising programme
April 20, 2022
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North America
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Rival enters combat sports space with PFL gaming partnership
April 20, 2022
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North America
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Buffalo Bills partner ‘vastly experienced’ Legends for new stadium
April 19, 2022
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Hospitality
Time to read: 2 min
FIVB World Championship moved from Russia to Poland and Slovenia
April 19, 2022
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North America
Time to read: 3 min
NASCAR strengthens Sportradar's presence in expanding US betting space
April 19, 2022
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Europe
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Cazoo strikes further links in football with LOSC partnership
April 14, 2022
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NFL
Time to read: 3 min
Socios.com forms partnerships with 13 NFL teams
April 14, 2022
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Fan Engagement
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PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship
April 14, 2022
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Cricket
Time to read: 2 min
Australian cricket enters NFT era with Rario
April 14, 2022
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Partners
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Cazoo enters Bundesliga with SC Freiburg sponsorship
April 13, 2022
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Football
Time to read: 3 min
FIFA Women and Xero to aid small businesses via new partnership
April 13, 2022
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Hospitality
Time to read: 2 min
WWE to host first major UK stadium event in 30 years at Principality
April 13, 2022
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Rugby
Time to read: 2 min
Asahi Lifestyle Beverages offers ‘unique benefits’ to NRL fans
April 12, 2022
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Fan Engagement
Time to read: 2 min
LA Rams introduce industry-first virtual venue with 6Connex
April 12, 2022
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Media Rights
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Sky Sports maintains exclusive rights to The Masters
April 12, 2022
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026