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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Gareth Bale joins SBOTOP sports ambassador roster

Former Wales international and Premier League star Gareth Bale has joined SBOTOP as a brand ambassador.The international betting operator, owned by Isle of Man-based...

Tennessee Titans to take fan experience to new heights with Fanatics

The Tennessee Titans and Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, announced a long-term, exclusive partnership as the...

Barclays adds to women’s sports portfolio with New York Liberty

WNBA franchise New York Liberty has expanded its commercial portfolio with the addition of Barclays as official banking partner.The UK-based multinational bank will sponsor...

Everton reports losses amid second breach of financial rules

Everton FC has reported financial losses of £89.1m in its latest financial report covering the 2022/23 season, which is being investigated by an independent...

Bay FC enlists Visa as a Founding Partner of NWSL’s newest...

Global payments firm Visa has been announced as a Founding Partner of the National Women’s Soccer League’s (NWSL) newest club, Bay FC. Visa will also...

Liberty Media to rev up MotoGP in Dorna Sports acquisition

Liberty Media, the American mass media company, has announced it is set to acquire MotoGP from Dorna Sports.In a move valued at €4.2bn, Liberty...

Salford City offers ‘bespoke’ autism awareness experience

English League Two club Salford City has announced that its next fixture against Sutton United will be an Autism Awareness Match Day, ahead of...

West Ham supports local businesses with Intuit QuickBooks deal

West Ham United has named Intuit QuickBooks, a global provider of financial accounting software for businesses, its official accounting software partner.Under the agreement, the...

Behind The Badge: Coritiba FC – How a new Brazilian league...

The latest episode of the Behind The Badge podcast was held live in Rio de Janeiro, Brazil, with special guest Arnaldo Garcia - Director...

One Football eyes up ‘strategic expansion’ with football hub

Yahoo Sports has joined forces with One Football, a German platform-based football media company, to create a comprehensive hub for North American consumers.The ‘Yahoo...