BetMGM unveiled as new title sponsor for Ascot raceday
Ascot has announced BetMGM as the title sponsor for the Clarence House Chase Raceday on 20 January. As part of the deal, BetMGM will sponsor...
Oddschecker and Low6 continue cooperation with WhoScored.com deal
WhoScored.com, a football statistics site owned by Oddschecker Global Media, has become the latest client of Low6’s fan engagement solutions.A partnership between the website...
LeBull Portugal announce Luis Figo as newest brand ambassador
Portuguese online betting and casino website LeBull has signed ex-footballer Luis Figo as a brand ambassador. After receiving support from Digitain, LeBull began operating in...
French bookies told to rein in marketing around Euros and Paris...
French betting firms have been cautioned to ensure marketing activity is moderated during what is set to be an active sporting year by the...
‘New generation is gravitating to the game’: the upward trend in...
The growth trajectory for women’s sport over recent years has been undeniable, proven in stadium attendees, television or viewing figures, betting turnover and commercial...
Feyenoord partners with Endeavor Streaming to create ‘Feyenoord ONE’
Dutch football club Feyenoord has partnered with Endeavor Streaming to create the league's first club-dedicated streaming platform.Eredivisie champions plan to launch the streaming platform...
Aston Villa agrees Adidas deal dropping controversial Castore kits
Aston Villa has reportedly agreed a kit manufacturer with Adidas and will drop its current deal with Castore after its ‘wet-look’ kits led to...
Tiger Woods and Nike end partnership after 27 years
Tiger Woods and Nike bring one of the most famous partnerships in the world of sports to an end.Worth $500m and spanning 27 years,...
Corinthians and Vai de Bet seal record R$370m sponsorship deal
Brazilian football club Corinthians has agreed a sponsorship deal with betting operator Vai de Bet, becoming the most lucrative of its kind in the...
How Infinite Athlete & Chelsea FC are accelerating AI sports data...
The summer of 2023 was a turbulent one for Chelsea FC, on-and-off the pitch. Whilst it was spending hundreds of millions of pounds on...