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Bundesliga
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Latest News
Time to read: 2 min
Bundesliga secures LatAm coverage via ESPN
September 10, 2021
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Fan Engagement
Time to read: 3 min
LaLiga partners with Sorare to make NFT debut
September 9, 2021
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Partners
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Caesars land sports betting partnership with Baltimore Ravens
September 9, 2021
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Partners
Time to read: 3 min
Former Lioness Kelly Smith becomes debut BK8 female ambassador
September 9, 2021
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North America
Time to read: 2 min
New York Jets become first professional sports sponsee of Fubo Sportsbook
September 9, 2021
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Time to read: 2 min
Sky Sports bags three-year extension deal for women’s golf
September 9, 2021
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UK
Time to read: 2 min
Gunners gain new partnership with money transfer fintech
September 8, 2021
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Sponsorship
Time to read: 3 min
QPR sponsor: Championship deals ‘perfect’ for medium-sized businesses
September 8, 2021
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Fan Engagement
Time to read: 2 min
Facebook set as social media supplier of Rugby World Cup
September 8, 2021
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Fan Engagement
Time to read: 2 min
F1 fans given a voice in new global survey
September 8, 2021
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Data
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Borussia Dortmund renews Stats Perform scouting contract
September 8, 2021
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Spain
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Betway nets exposure through Atlético de Madrid partnership
September 7, 2021
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Partners
Time to read: 3 min
UEFA signs double tournament sponsorship deal with bwin
September 7, 2021
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Partners
Time to read: 2 min
Genius Sports to supply Caesars with NFL content
September 7, 2021
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Latest News
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Leeds United nets eToro partnership
September 7, 2021
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Europe
Time to read: 2 min
ITV becomes new home for Lionesses
September 7, 2021
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Europe
Time to read: 2 min
Betting.bet nets Dundee Stars sponsorship
September 6, 2021
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Partners
Time to read: 2 min
Getir announced as Spurs’ official training wear partner
September 6, 2021
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Fan Engagement
Time to read: 2 min
WSL to boost fan engagement with Stats Perform partnership
September 6, 2021
SBK partners with Nicola Currie and Sean Levey in brand ambassador deal
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Sponsorship
Time to read: 2 min
SBK partners with Nicola Currie and Sean Levey in brand ambassador deal
September 2, 2021
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Partners
Time to read: 2 min
French Football Federation strikes deal with Betclic
August 31, 2021
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Partners
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West Brom offers LV BET ‘unique opportunity’ with new partnership
August 31, 2021
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Partners
Time to read: 2 min
Altrad boosts rugby presence with sponsorship of NZ national teams
August 27, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026