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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Behind the Badge: Diving into Chile’s commercial landscape with Colo-Colo

Women’s football, business development and the ‘biggest front of shirt deal in Chilean football’ were front and centre of the agenda in the latest...

Monster Energy renews multi-year partnership with NSE

National Student Esports (NSE) has announced the renewal of a multi-year partnership with Monster Energy. The partnership that started in 2019, makes Monster Energy the...

British & Irish Lions announce major expansion for women’s rugby

The British & Irish Lions rugby union touring team has announced the addition of a women’s side for the first time in its 136-year...

New LA Clippers arena to host 2026 NBA All-Star Weekend

Los Angeles will host NBA All-Star Weekend for a record seventh time in 2026 in the LA Clippers’ new Intuit Dome arena.NBA Commissioner Adam...

From the San Siro, to the Burj Khalifa – How AC...

There aren’t many football clubs across Europe steeped in history and tradition more than AC Milan. Whether that be for its iconic home of...

OLBG unveiled as new partner of Newbury Racecourse Owners’ Club

The Owners’ Club at Newbury Racecourse has been renamed ‘The OLBG Owners’ Club’ following a new partnership signed with the sports betting community site.OLBG...

Georgia first stop as SMH Sports takes La Gazzetta to Eurasia

SMH Sports, the flagship brand of sports media and management company SMH Global, has become the exclusive licensee of La Gazzetta dello Sport in...

Sweden strengthens sports safeguarding with IBIA MoU

The International Betting Integrity Association (IBIA) has signed its latest partnership with a betting regulator, linking with Spelinspektionen, the Swedish Gambling Inspectorate (SGA).The duo...

Rugby League Commercial & IMG announce new Super League Game

Rugby League Commercial (RLC) and IMG have announced a partnership with Voono to create a free-to-play fantasy Super League game. The game is scheduled to...

Racing petition gets affordability checks in front of MPs

The British Horseracing Authority (BHA) has welcomed a forthcoming Parliamentary debate on gambling affordability checks, a potential measure which has caused much alarm for...