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Europe
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PGA welcomes Therabody as principal partner to aid golfers
September 23, 2021
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NHL
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NHL announces Liga Stavok as sports betting partner in marketing push
September 23, 2021
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Latest News
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NHL partners OFX to aid league in currency exchange
September 22, 2021
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Fan Engagement
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Betfred to open activation tent for Broncos fans
September 22, 2021
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Basketball
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WNBA finds 'significant opportunity' with new sporting goods partner
September 22, 2021
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Basketball
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Lakers secure first international partnership in community initiative drive
September 22, 2021
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Fan Engagement
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Wolfsburg enters crypto and NFT space via Fanzone partnership
September 21, 2021
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Esports
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NEO expand ‘successful’ partnership with payment solution
September 21, 2021
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North America
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LSU Athletics add to Caesars list of sponsees in responsible gaming bid
September 21, 2021
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UK
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Liverpool FC moves with SC Johnson for “waste-free world”
September 21, 2021
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Media Rights
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ICC targets emerging markets with new Australia streaming deal
September 21, 2021
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Media Rights
Time to read: 3 min
IndyCar Series releases 2022 schedule with ‘record number’ of races
September 20, 2021
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Integrity
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Oleksandr Usyk named Parimatch’s first responsible gaming ambassador
September 20, 2021
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UK
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West Ham enhance players’ nutritional programmes via extended partnership
September 20, 2021
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Partners
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Steel City Cup signs BresBet as title sponsor
September 20, 2021
credit: Shutterstock
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Fan Engagement
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LA Clippers announce 23-year partnership in community benefit bid
September 20, 2021
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NHL
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Penguins secure helmet partnership in Bold Penguin ‘winning’ deal
September 20, 2021
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Partners
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Inter Miami signs crypto firm XBTO as debut shirt sponsor
September 17, 2021
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Latest News
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Rent-A-Car nets exposure in third-time UEFA sponsorship
September 17, 2021
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Partners
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Liverpool and Bayern sign Asia-facing deals with 188Bet
September 17, 2021
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Media Rights
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United Rugby Championship launches streaming service for ‘accessible viewing’
September 17, 2021
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Fan Engagement
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PointsBet aid Austin FC in first MLS promotional partnership
September 17, 2021
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Fan Engagement
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Indianapolis Colts secure casino partnership in fan engagement boost
September 17, 2021
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LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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Michael Jordan at SBC Summit 2026
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026