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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

David Highhill: NFL will ‘remain thoughtful’ on relationship with sports betting

Prior to the 2022 NFL season, the the league's Vice President and General Manager of Sports Betting, David Highhill discussed the responsibilities in his...

Insider Sport’s Quotes of the Year Part Two: Hitting shots...

Football was a big focus for the IS team this year, unsurprisingly given the hype and success of the UEFA Women’s Euros and the...

Udinese Calcio and Prestipay partner for current football season

Udinese Calcio has announced consumer credit company, Prestipay S.p.A, as co-sponsor for the current 2022/23 season.Part of the Gruppo Cassa Centrale – Credito Cooperativo...

European Tour events on new dedicated Sky Sport Golf channel for...

The European Tour group has signed a deal with Sky Italia for the 2023 Ryder Cup and DP World Tour events broadcast on a...

Nottingham Forest shows solidarity in UNHCR charity partnership

Nottingham Forest FC has announced an international charity partnership with UK for UNHCR (the UN Refugee Agency).The collaboration, which starts in 2023 and spans...

Aston Villa to enhance matchday experiences with William Hill

Aston Villa FC has announced that William Hill has become the club’s official in-stadium betting partner.For the next two EFL seasons, the pair will...

Isuzu UK inks with Scottish FA for Men’s Scottish Cup

The Scottish FA has announced Isuzu UK as the official commercial vehicle partner for the Men's Scottish Cup. The commercial vehicle manufacturer has entered into...

Swimming Australia enters ‘next decade of opportunity’ with Tech Mahindra

Swimming Australia has announced a partnership which names Tech Mahindra as the sports’ official technology partnerDescribed as a ‘digital transformation, consulting, and business re-engineering...

Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the...

With the huge upsurge of the Metaverse and Web3, particularly in 2022, the emerging space appears set to become sports’ answer to the next...

NHL and BET99 amplify engagement for Canadian hockey fans

The NHL has partnered with Canadian sports betting and casino company BET99 naming the latter an official partner of the league.The deal sees the...