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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Southampton FC powers innovation in sports tech via first-of-kind tournament

Southampton FC is aiming to find and accelerate the next group of sportstech disruptors in  launching ‘The Future of Football’ challenge, in a deal...

América Futebol Clube to pursue national growth plans with EstrelaBet

América Futebol Clube has formed a partnership with EstrelaBet which sees the betting company become the main sponsor of the club.The collaboration, set to...

SSC Napoli joins forces with fintech firm Dunamu in shirt deal

SSC Napoli has formed a deal with Dunamu - a South Korean fintech company and operator of cryptocurrency exchange Upbit. The collaboration sees the firm...

Man United secures financial trading partner with Doo Group

Manchester United has announced a multi-year global partnership with online financial trading platform, Doo Group.The collaboration will see the promotion of the financial services...

Maroñas National Racecourse extends SIS deal with naming sponsorship

The Hipodromo Nacional de Maroñas has formed a sponsorship arrangement with SIS (Sports Information Services).Building on its long-running partnership with the Uruguayan racecourse, the...

IMG ARENA: growing rights holders’ reach in the data age of...

It has been an eventful year for IMG Arena, one which has seen the sports content and fan engagement provider clinch a series of...

David Highhill: NFL will ‘remain thoughtful’ on relationship with sports betting

Prior to the 2022 NFL season, the the league's Vice President and General Manager of Sports Betting, David Highhill discussed the responsibilities in his...

Insider Sport’s Quotes of the Year Part Two: Hitting shots...

Football was a big focus for the IS team this year, unsurprisingly given the hype and success of the UEFA Women’s Euros and the...

Udinese Calcio and Prestipay partner for current football season

Udinese Calcio has announced consumer credit company, Prestipay S.p.A, as co-sponsor for the current 2022/23 season.Part of the Gruppo Cassa Centrale – Credito Cooperativo...

European Tour events on new dedicated Sky Sport Golf channel for...

The European Tour group has signed a deal with Sky Italia for the 2023 Ryder Cup and DP World Tour events broadcast on a...