CD Malacateco becomes latest football club in Betcris sponsor portfolio
Toros del Malacateco (CD Malacateco) has partnered with international betting firm Betcris, with the company becoming the official sponsor of the Guatemalan top-flight football...
Wasabi Technologies links with Boston Red Sox via FSG deal
Cloud storage company Wasabi Technologies has signed a partnership deal with Fenway Sports Group, the holding company of Premier League club Liverpool FC and...
AC Milan unveils Konami as first official training wear partner
Serie A league leader AC Milan has announced a partnership with game developer Konami which sees the latter become the Rossoneri’s official training wear...
Caesars Sportsbook adds New York Mets to sponsorship portfolio
Caesars Sportsbook has continued its flurry of sponsorships after becoming the official sports betting partner of the New York Mets.Through the multi-year agreement, Caesars...
Topps partners UEFA and Mourinho for EURO 2024 collectibles
UEFA has finalised a deal with The Topps Company which will become an official licensed partner of UEFA EURO 2024, UEFA EURO 2028 and...
Clutch gains ‘camera visible’ branding spots throughout the NHL
The National Hockey League (NHL) has formed a multi-year partnership with Clutch which becomes the official online pre-owned car retailer of the sport in...
Life of ‘legendary’ Red Rum celebrated through Sean Corcoran art
The only racehorse to win three Grand Nationals, Red Rum, is being celebrated by bookmaker Coral with a portrait by Irish artist, Sean Corcoran.The...
Bernardo Pontes: When it comes to sponsorship ‘the game has not...
With 95% of Brazil’s Série A clubs currently sponsored by betting companies, the league carries a huge following and is building on opportunities for...
Al Sadd SC becomes New Balance’s first Middle East sponsorship
Al Sadd SC has formed a collaboration with sports footwear and apparel brand, New Balance, as the latter becomes the official partner of the...
USL impacts local communities in Hisense USA partnership
The United Soccer League (USL) has formed a multi-year partnership with Hisense USA, a television and appliance provider, making the company the official television...