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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Jockey draft team managers revealed as Racing League returns

Marking the return of the Racing League, a ‘jockey draft’ is set to be held on 26 March at Doncaster Racecourse to assign competing...

Premier Lacrosse to air exclusively across ESPN channels

The Premier Lacrosse League (PLL) and ESPN have formed a four-year media rights agreement that will span the network’s broadcast, cable and streaming platform.The...

Russia bids against UK and Ireland to host EURO 2028

UEFA has confirmed that it has received a declaration of interest from Russia to host the EURO 2028 competition despite the country’s international bans...

Developers can create UFC mobile games following Skillz deal

Ultimate Fighting Championship (UFC) has formed a multi-year partnership with mobile games platform, Skillz, to ‘bring competition’ to players worldwide.Announced at the Game Developers...

Capgemini strengthens women’s rugby commitment in extended deal

World Rugby has expanded its partnership with Capgemini, which will now become a global partner of Women in Rugby and a worldwide partner of...

FIFA World Cup 2022 names Crypto.com as an official sponsor

FIFA has announced that Crypto.com will be an official sponsor of the FIFA World Cup Qatar 2022, being named as the exclusive cryptocurrency trading...

UK and Ireland face no rival bids as Euro 2028 host...

The football associations in the UK and Ireland have stated that they are ‘confident’ they will be chosen as joint hosts of Euro 2028...

European Tour embraces new technologies in Five9 deal

The European Tour has announced that Five9, a cloud contact centre solutions provider, has become the event’s official customer contact centre software partner.The multi-year...

Blue Jackets announce ‘historic’ home, road and third kit sponsorship

The Columbus Blue Jackets have revealed Columbus-based Safelite as the ‘first jersey sponsor in franchise history’, with the partnership commencing from the 2022-23 season. In...

Formula One delivers ‘luxury fan experiences’ in MSC Cruises deal

Formula One has formed a multi-year partnership with MSC Cruises, as the company becomes a global partner of the competition for the 2022 season. The...