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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Cazoo accelerates football exposure in becoming Valencia CF’s main partner

Valencia CF has signed a multi-year agreement with Cazoo, as the latter becomes the club’s main partner and shirt sponsor from the beginning of...

Kennedy becomes new face of AFL scoreboard in timekeeping partnership

The Australian Football League (AFL) has announced Kennedy as the official timekeeper of the league ahead of the 2022 Toyota AFL Premiership Season.The collaboration...

Man United end Russian Airlines Aeroflot sponsorship amid Ukraine conflict

Manchester United has announced the termination of its sponsorship agreement with Russian Airlines, Aeroflot, following the escalating conflict in Ukraine.In a statement, the Premier...

Cleveland Cavaliers plans to open VIP retail sportsbook with Caesars Entertainment

The Cleveland Cavaliers has named Caesars Sportsbook an official sports betting partner and Caesars Entertainment the official casino partner of the National Basketball Association...

SBK strengthens horse racing presence via Lincoln Handicap sponsorship

SBK has entered into an agreement with the Arena Racing Company (ARC), securing the title sponsorship of the Lincoln Handicap race.The sportsbook app, powered...

Champions League final relocated from St Petersburg to Paris

UEFA has made the decision to relocate the Champions League final from St Petersburg to Paris, following Russia’s invasion of Ukraine yesterday.The governing body...

IMG Arena gains live data access to 19 European football leagues

Sports content and technology business, IMG Arena, has been appointed as the official fast betting data partner for 19 European football leagues and 44...

PDC intensifies fan exchanges with Interwetten partnership

The Professional Darts Corporation (PDC) has announced that sports betting platform Interwetten is to become the new main sponsor of all European Tour events...

Football hosting rights and sponsorships in doubt following Ukraine invasion

International sporting bodies have stated they will ‘closely monitor’ the situation in Ukraine, following Russia’s military invasion this morning. After months of tension, Russian troops...

Melbourne Storm diversifies partnerships with Cointree

National Rugby League (NRL) team Melbourne Storm has announced a new three-year partnership with cryptocurrency exchange platform, Cointree.The collaboration, said to be of a...