Sideline Moves: Novak Djokovic joins roster of celebs investing in football
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Partnership Playbook: AWS, AAB, Ford, Polestar and more
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Should the WSL embrace joint deals like La Liga?
La Liga’s VW deal shows how bundled sponsorships can elevate both the men's and women's game, raising questions about whether the WSL should take...
Indian sports revenue could shift amid Google and Meta probe
As Google and Meta face scrutiny over online betting ads, India’s crackdown could disrupt how sports platforms grow, advertise and engage fans.Last month, India’s...
World Aquatics has its head in the clouds
Global governing body unveils major cloud migration with Alibaba and extends US broadcast partnership with NBC, following end of Singapore 2025With the World Aquatics...
Burnley’s VR broadcast signals football’s next commercial goldmine
Burnley has announced a broadcast opportunity for supporters, promising to have marked a major step forward in how fans experience matches.Burnley FC’s new VR...
Is The Hundred England’s IPL moment or something riskier?
The ECB’s landmark franchise sales for The Hundred inject global capital into English cricket — but they also raise long-term questions about control, culture...
Newcastle Falcons gets its Red Bull wings
Red Bull closes in on its next sporting challenge as it enters the world of Rugby Union. The Newcastle Falcons are reportedly set to be...
Legends Charity Game partners with Ringier Sports Media Group
The Legends Charity Game, a high-profile football event set for September 15, 2025 in Lisbon, has announced a strategic media partnership with Ringier Sports...
Partnership Playbook: Revolut, Stanley, eToro
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...