BBC gives weekly stage to domestic women’s rugby in World Cup...
New broadcast deal positions Premiership Women’s Rugby at the heart of the BBC’s women’s sport coveragePremiership Women’s Rugby (PWR) is set for a major...
Etsy enters sports retail through WNBA player collaboration
The Icon Collection sees four athletes co-design products with Etsy sellers in a move that reflects growing alignment between creator platforms and athlete branding.Etsy...
PFL makes African play with Sporty Group partnership
The PFL is accelerating its African expansion through a wide-ranging deal with Sporty Group.The Professional Fighters League (PFL) has revealed a multi-year partnership with...
Sideline Moves: Patrice Evra steps into new ambassador role
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Legends Charity Game in Lisbon to raise millions for charity
Football icons from across the globe will unite in Lisbon on 15 September for the Legends Charity Game — a star-studded match between Portugal...
Friedkin Group launches Pursuit Sports to consolidate club ownership
The group’s next acquisition may not be a football club at all, with senior leadership signalling interest in expanding into North American sport and...
Partnership Playbook: Puma, Coca-Cola, Monzo and more
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
Fulham FC uses Oracle tech to power hospitality transformation
Craven Cottage and Fulham Pier enter a new phase of operational flexibility, as the club looks beyond football to full-scale entertainmentAs the 2025/26 season...
Wimbledon sets digital record as ticket resale cap threatens key funding...
AELTC warns proposed government reforms could endanger £500m debenture revenue as BBC celebrates historic Wimbledon audience numbersWimbledon 2025 may have set a new benchmark...
IPL brand value hits $3.9bn as franchises eye global sports investor...
RCB tops franchise rankings after their maiden title win as the IPL strengthens its appeal to private capital and reinforces its position as one...