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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Channel 4 becomes streaming home for UK Formula E fans

Formula E has announced that Channel 4 will become the exclusive free-to-air TV home of the ABB FIA Formula E World Championship in the...

Houston Dynamo finds first sports betting partnership in Fubo Gaming

Houston Dynamo FC has announced a long-term partnership with Fubo Gaming which becomes the official sports betting partner of the club.The collaboration sees Fubo...

UFC Taps into NFTs for deeper engagement with Dapper Labs

The Ultimate Fighting Championship (UFC) has teamed up with Dapper Labs to launch its Non-Fungible Token (NFT) collectible product, UFC Strike.Debuting initially as an...

Spurs releases 3D seat-selecting technology via Ticketmaster

Tottenham Hotspur has partnered Ticketmaster subsequently becoming the first UK club to introduce the company’s 3D Virtual Venue technology.The collaboration looks to provide digital...

ITV to show free-to-air Gallagher Premiership Rugby matches

Premiership Rugby has sealed a partnership with ITV which will show live Gallagher Premiership Rugby matches and a weekly highlights programme up until the...

Francis Ngannou paid half of his UFC purse in crypto

Ultimate Fighting Championship’s (UFC) Francis Ngannou has made the decision to receive half of his salary from UFC 270 in bitcoin, as ties between...

Hull City £30 million Acun Medya takeover complete

Hull City FC has confirmed that the club is officially under the new ownership of Turkish broadcasting group, Acun Medya, following completion of the...

Fans begin applications for FIFA World Cup Qatar 2022 tickets

The opening FIFA World Cup Qatar 2022 ticket application phase has officially launched with new varied ticket products and packages for fans in the...

Formula E calls for Copper.co to showcase digital asset technology

Formula E and institutional digital asset custody and trading solutions provider, Copper.co, have announced a partnership with the ABB FIA Formula E World Championship.The...

Uniqlo continues commitment to wheelchair tennis in three year renewal

Uniqlo has renewed its partnership with the International Tennis Federation (ITF) to continue its title sponsorship for the Uniqlo Wheelchair Tennis Tour until 2024.In...