The Union Cycliste Internationale (UCI) has revealed that chemical manufacturing company, Mapei, is to become one of the official partners of the 2023 UCI Cycling World Championships.
The inaugural edition of the event, which will be held every four years, is set to take place in Glasgow and across Scotland (Great Britain) from 3 to 13 August 2023, whilst as a main partner, the firm benefits from brand visibility, namely along the routes, support vehicles and digital platforms.
UCI President, David Lappartient, commented: “I am delighted that our Official Partner Mapei has joined the 2023 UCI Cycling World Championships. The Italian company was already intrinsic to the UCI Road World Championships, our flagship annual event, and I am thrilled it is now also supporting the biggest cycling event ever organised.”
Bringing together 13 UCI World Championships for cycling’s different disciplines, the 2023 edition of the tournament is looking to host over 8,000 amateur and elite cyclists from around 120 different countries.
The original collaboration began in 2008 at the UCI Road World Championships in Varese, Italy, and is not set to continue until 2024, whilst the 2022 UCI Road World Championships in Australia will mark 14 years of the relationship.
Mapei President and CEO, Veronica Squinzi, added: “As we continue our long and successful partnership with the UCI, we wanted to confirm our support for this historic edition of the UCI Cycling World Championships, which for the first time will celebrate every aspect of cycling.
“This wonderful sport continues to epitomise values such as commitment, determination, perseverance and teamwork that also lie at the very foundations of our company.”
Furthermore, the cycling organisation has also highlighted its continued contribution to sustainability, the involvement of the public in the event and the development of active mobility, innovation, as well as health and well-being.
In recent reports, the UCI has confirmed that it is continuing looking into involving a snow bike event into its calendar along with the World Cup and World Championships.
The organisation stated that it had understood that there was some interest from the mountain bike community to hold a winter season activity, which would involve revisiting the initial 2019 project.
