Castore introduces new e-commerce store with Silverstone
Silverstone has announced a partnership with British sportswear company Castore which is set to launch a new e-commerce store for the motorsport brand.The collaboration...
Klarna unites with Chicago Bulls in fashion collaboration
The National Basketball Association’s (NBA) Chicago Bulls, confirmed a new partnership with Klarna.The multi-year collaboration is said to introduce co-branded in-stadium experiences, shoppable content,...
Guild Esports builds £4.5m crypto partnership with Bitstamp
Guild Esports has appointed Bitstamp as the company's exclusive official cryptocurrency exchange partner in a three-year global sponsorship deal.The £4.5 million collaboration has been...
Sky Sports continues to show Northern Ireland football until 2025
The Northern Ireland Football League (NIFL) has extended its deal with Sky Sports, which will continue to stream live games for the next three...
International aquatics set to be hosted at pyramids of Giza
The Fédération Internationale De Natation (FINA) has announced an agreement with the Egyptian Swimming Federation that will see Egypt host a series of international...
Bordeaux ends Winamax deal over tweets ‘not in partnership spirit’
Ligue 1’s Girondins de Bordeaux has announced the termination of its partnership contract with Winamax, following the company’s tweets about the last match.The sports...
Vodafone encourages involvement in tennis with Wimbledon deal
Wimbledon tennis has announced Vodafone as the official connectivity partner of The Championships and The All England Lawn Tennis & Croquet Club.The collaboration sees...
Caesars Sportsbook named as Buffalo Bills’ sports betting partner
The National Football League’s (NFL) Buffalo Bills has formed a partnership with Caesars Entertainment to make Caesars Sportsbook an official mobile sports betting partner...
Pernambuco Football Federation enlists Betsson as latest partner
Pernambuco Football Federation (FPF), the football authority of the Brazilian state of Pernambuco, has entered into an agreement with betting firm Betsson Group.As a...
Delta lands ‘supportive’ US Ski & Snowboard partnership
US Ski & Snowboard has announced a collaboration with Delta Air Lines, which sees the company return as the organisation’s official airline partner through...