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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Leeds United nets eToro partnership

Leeds United Football Club has confirmed an official partnership with global trading and investing platform eToro.Working alongside the Premier League side, eToro will gain...

ITV becomes new home for Lionesses

Under the terms of a new four year deal, ITV is set to show all of the England women’s senior team’s tournament qualifiers and...

Betting.bet nets Dundee Stars sponsorship

Online betting inventory, betting.bet, has signed a one-year exclusive sponsorship deal with Elite Ice Hockey League (EIHL) team Dundee Stars.As part of the agreement,...

Getir announced as Spurs’ official training wear partner

Turkish grocery delivery service, Getir, has signed a three-year agreement to become Tottenham Hotspur’s new and first-ever training wear partner, increasing its commitment to...

WSL to boost fan engagement with Stats Perform partnership

The FA has come to an agreement with Stats Perform, naming the sports technology firm the official data provider of the Women’s Super League...

SBK partners with Nicola Currie and Sean Levey in brand ambassador...

SBK, the sportsbook app powered by Smarkets, has strengthened its commitment to horse racing after securing brand ambassador deals with Jockeys Nicola Currie and...

French Football Federation strikes deal with Betclic

The French Football Federation (FFF) has reportedly named French sports betting operator Betclic as an official partner, according to L’Équipe.Under the terms of the...

West Brom offers LV BET ‘unique opportunity’ with new partnership

West Bromwich Albion have struck a partnership with sports betting and online casino operator LV BET, including fan engagement and marketing opportunities.The one-season contract...

Altrad boosts rugby presence with sponsorship of NZ national teams

New Zealand Rugby (NZR) has named Altrad the official front of jersey sponsor for its range of national teams, including All Blacks and All...

Rush Street strengthens ties between betting and college sports

US sports betting and gaming company Rush Street Interactive (RSI) has signed an agreement with the Field of 68 and Field of 12 college...