The Professional Golfers’ Association (PGA) UK and Ireland announced that Therabody has joined its partnership programme as a principal partner.
In collaboration, Therabody aims to educate PGA members on the benefits of its wellness technology devices and how the products can be integrated into golfers’ warm-up and recovery routines.
David Adams, PGA Head of Commercial Partnerships, commented: “One of the association’s key missions is to improve the personal and professional lives of our members and, as a market leader in health and wellbeing, Therabody aligns with those values and our ambitions.
“We look forward to introducing and educating PGA members and golfers of all ages and abilities about the benefits of Therabody products and how golf can improve their health.”
Additional support and training will be provided to members who wish to stock Theragun in their golf shops, in order to help them optimise sales and educate customers on products and protocols for their specific ailments.
Dr. Jason Wersland, Founder and Chief Wellness Officer of Therabody, noted: “Golfers have been incredibly receptive to our products and our mission since Therabody’s early days, and I’m thrilled we are able to partner with another layer of the golf community.
“As an avid golfer myself, I understand the importance of incorporating moments to activate the muscles and increase blood flow before and during rounds, and to relax the body after a long day on the course.”
Additionally, PGA members will gain access to Therabody University- the company’s education division- which offers courses on how to introduce its products into training and recovery routines.
“I look forward to showing PGA members the ways they can use our products to help improve every aspect of their golf game and overall wellness,” Wersland added.