Canadian Football League links with BetRegal
The Canadian Football League (CFL) has named BetRegal as the official sport gaming partner of the CFL.As part of the multi-year agreement, Canadian Football...
Everton FC launches Socios.com Fan Token
Premier League club Everton FC has teamed with blockchain providers for the sports and entertainment industry Chiliz to launch an $EFC Fan Token on...
Legends makes PFL investment in strategic tie-up
The Professional Fighters League (PFL) has announced a strategic, long-term partnership with Legends which will see the premium experiences company take a minority ownership...
Manchester City renews regional deal with Healthpoint
Manchester City has extended its agreement with Healthpoint, which will see the Abu Dhabi-based organisation continue as the official regional healthcare partner of the...
NBC enters talks with advertisers over Tokyo 2020 viewership decline
US broadcaster NBC has entered into discussions with ‘anxious advertisers’ to compensate for the decline in viewers tuning in to watch the Tokyo 2020...
F1 enhances BWT sustainability partnership
Formula One and Best Water Technology (BWT) have expanded their ongoing sustainability-oriented partnership, with a plastic reduction commitment.Austrian water company BWT will continue to...
Ethernity launches Alex Ovechkin NFTs authenticated collection
Crypto-based marketplace and platform for digital collectibles Ethernity has launched an authenticated collection of non-fungible tokens (NFTs) centred around National Hockey League (NHL) star...
GFA forfeits ‘$5m’ sponsorship over match-fixing claims
The Ghana Football Association (GFA) has missed out on a commercial deal with an unnamed sponsor valued at $5 million as a result of...
Indianapolis Colts expand ‘unique’ FanDuel marketing collaboration
National Football League (NFL) franchise the Indianapolis Colts have expanded their partnership with the FanDuel Group.As part of the tie-up, the two entities will...
Ladbrokes builds anticipation in 2021/22 football campaign
Betting company Ladbrokes has launched its new pre-season marketing campaign ahead of the 2021/22 football season.Kicking off today ahead of the upcoming club football...