Nine Super League clubs reinstated by ECA
The executive board of the European Club Association (ECA) has accepted requests from nine of the 12 clubs of the breakaway European Super League...
Newcastle United adds BoyleSports into sponsorship portfolio
Newcastle United FC has added a third sports betting operator into its portfolio of official partners, naming BoyleSports its UK and Ireland betting partner.The...
Benfica embraces sports betting with Betano deal
SL Benfica has become the latest Portuguese sports organisation to partner with a sports betting company, striking a deal with Betano.Under the terms of...
Portuguese Basketball Federation links with Betclic
The Portuguese Basketball Federation has expanded its sponsorship portfolio to include French sports betting operator Betclic.Betclic will strengthen its brand visibility and marketing capabilities...
Government announces £232m investment for UK Paris 2024 athletes
UK Prime Minister Boris Johnson and DCMS Secretary, Nigel Huddleston, have announced a £323 million investment for Team GB Olympic and Paralympics GB athletes...
Ronaldo partners with LiveScore for ‘More Than A Score’ campaign
Sports media firm and sports update provider LiveScore has recruited Cristiano Ronaldo as part of its ‘More Than a Score’ advertising campaign.The campaign marks...
CVC secures LaLiga approval but El Clasico remain opposed
Private equity firm CVC has secured approval from 38 of the 42 club’s of Spain’s LaLiga to secure a stake in the league although...
Betfred nets title sponsorship of Challenge Cup finals
Sports betting operator Betfred has enhanced its partnership with the Rugby Football League (RFL), clinching the title sponsorships to all three Challenge Cup Finals.The...
Brentford FC links with CoinJar ahead of top-flight return
Brentford FC has made its debut in the cryptocurrency space ahead of its first Premier League match against Arsenal, linking with cryptocurrency exchange CoinJar.As...
Real Betis signs Finetwork deal in betting ban aftermath
Spanish football club Real Betis has signed a three-year sponsorship agreement with telecommunications company Finetwork.The agreement follows the dissolution of the La Liga team’s...