Brentford links with Hollywoodbets to ‘grow interest’ and ‘maximise returns’
Brentford FC has expanded upon its existing agreement with South African sports betting operator Hollywoodbets, with the latter gaining a front-of-shirt sponsorship deal.Hollywoodbets will...
RMG and RCTC sign India-facing media deal for UK and Ireland...
The Racecourse Media Group (RMG) has signed a media rights distribution agreement with the Royal Calcutta Turf Club (RCTC), covering UK and Irish horse...
Deportivo Alavés embraces crypto with Bitci.com deal
Spanish LaLiga club Deportivo Alavés has become the latest professional football club to embrace cryptocurrency as a means of enhancing fan engagement, striking a...
EFL launches ‘Small Businesses United’ partnership with eBay
The English Football League (EFL) has partnered with eBay to launch a new initiative, ‘Small Businesses United’, aimed at supporting local enterprises that have...
Bordeaux re-signs Winamax as principal shirt sponsor
Ligue 1 side FC Girondins de Bordeaux has signed up French online poker and sportsbook operator Winamax as its principal shirt sponsor.Under the terms...
CVC takes €2.7bn stake in newly formed LaLiga commercial company
The Spanish top-flight LaLiga has agreed the sale of a 10% stake to Luxembourg-based private equity firm CVC Capital Partners for a fee of...
FTX and Dolphin reveal plans for NFT sports marketplace launch
Dolphin Entertainment and West Realm Shire Services - the owners and operators of FTX.US - have partnered to launch a non-fungible token (NFT) marketplace...
Canadian Football League links with BetRegal
The Canadian Football League (CFL) has named BetRegal as the official sport gaming partner of the CFL.As part of the multi-year agreement, Canadian Football...
Everton FC launches Socios.com Fan Token
Premier League club Everton FC has teamed with blockchain providers for the sports and entertainment industry Chiliz to launch an $EFC Fan Token on...
Legends makes PFL investment in strategic tie-up
The Professional Fighters League (PFL) has announced a strategic, long-term partnership with Legends which will see the premium experiences company take a minority ownership...