UFC names Jose Cuervo as first-ever tequila partner
The Ultimate Fighting Championship (UFC) has named Jose Cuervo as the mixed martial arts (MMA) promotion’s first-ever official tequila sponsor.As part of the collaboration,...
CoinDCX makes ‘major splash’ with international cricket sponsorship
CoinDCX has secured the title sponsorship of the T20I tour between India and Sri Lanka, marking the first time a cryptocurrency asset exchange has...
Stats Perform powers ECB engagement in partnership renewal
Stats Perform has renewed its long-term relationship with the England and Wales Cricket Board (ECB) as part of a new four-year agreement.Under the terms...
Norwich City signs up JD as new sleeve shirt sponsor
Norwich City has added sports fashion retail company JD to the Premier League club’s commercial portfolio, completing its shirt sponsorship line-up.As a result, the...
NFL star joins PointsBet brand ambassador staple
National Football League (NFL) all-time great and future Hall of Famer Drew Brees has joined gaming and sportsbook operator PointsBet as a global brand...
Betcris activates Mexican national team sponsorship at CONCACAF Gold Cup
Betcris has announced a number of initiatives to activate the online betting operator’s sponsorship of the Mexican national team at this year’s CONCACAF Gold...
NCAA implements ‘revolutionary’ IMPACT platform into basketball broadcasts
Betegy-owned global content and data generation system, IMPACT, has announced its latest partnership has expanded its proprietary content platform with DDSports Inc for NCAA...
Over 27 million tune in as England book place in Euro...
A peak audience of over 27 million tuned in to ITV to watch England reach their first major final in 55 years, defeating Denmark...
Japan imposes state of emergency ahead of Tokyo 2020
Japan has declared a state of emergency just two weeks before the Tokyo 2020 Olympic Games are set to begin.The measures, which will remain...
Fun88 ‘breaks new boundaries’ with Daren Sammy ambassadorship
West Indian cricket icon Daren Sammy has inked a multi-year brand ambassadorship with Asian betting operator Fun88.The collaboration with the 37-year-old, which aims to...