UEFA agrees staging ‘settlement’ with Dublin, Bilbao and Istanbul
The UEFA Executive Committee has approved a ‘settlement agreement’ with the two cities - Dublin and Bilbao - which were stripped of hosting rights...
Stats Perform: Pandemic has given sports organisations ‘new insights’ into the...
Despite the adverse effects of the COVID-19 pandemic, many sporting bodies and organisations have ‘thrived’ and explored new ways to adapt and overcome, a...
Liga Stavok: Promoting the development of the Russian Premier League
Russian gambling company Liga Stavok’s sponsorship deal with the Russian Premier League (RPL) is much more than a commercial arrangement, with the partnership underlined...
Seven Network cooperates with Twitter for Tokyo 2020 Olympics coverage
The Seven Network has partnered with social media platform Twitter ahead of the Tokyo 2020 Olympic Games to bolster the Australian commercial channels’ coverage...
Paris 2024 organisers enlist Decathlon as official partner
French sporting goods retailer Decathlon has signed up as the newest sponsor of the Paris 2024 Olympic Games.The sports shop chain will join the...
Pittsburgh Pirates ink BetMGM marketing collaboration
Major League Baseball (MLB) franchise the Pittsburgh Pirates have joined forces with sports betting and digital gaming operator BetMGM.The terms of the partnership include...
TikTok and Aston Martin elevate Formula One fan engagement
Aston Martin’s Formula One team has partnered with TikTok, in a deal which will see the video-sharing platform become an official creator partner of...
Socios.com secures Argentine Primera División naming rights
The Argentina Football Association (AFA) has renamed the country’s top-flight football league as part of an extended partnership with Chiliz - creators of Fan...
MPs receive Euro 2020 and Wimbledon tickets from betting industry
Ten MPs from the Conservative Party and Labour Party received tickets to the UEFA 2020 European Championships from betting companies, according to the BBC.The...
WynnBet makes NFL debut with Detroit Lions sponsorship
WynnBet has further enhanced its sports sponsorship activities, partnering with the Detroit Lions of the National Football League (NFL), in its debut deal with...