PGA Tour extends long-standing Anheuser-Busch partnership
The PGA Tour has extended its long-running sponsorship agreement with American brewing company Anheuser-Busch, taking the relationship beyond the three-decade mark.Under the terms of...
Worldline reveals plans for first blockchain-based sports business platform
France’s biggest payment technologies group, Worldline, has announced it is spearheading a new campaign to strengthen ‘technology environments’ and commercial connectivity for all sports.The...
Tokyo 2020 Olympic organisers aim for ‘unprecedented’ broadcast coverage
The Tokyo 2020 Olympic Games is set to receive ‘more coverage by broadcast partners than any previous Olympic Games’ across linear television and digital...
Stats Perform strikes official data partnership with DIMAYOR
DIMAYOR, the organising body of Colombian football, has extended its existing agreement with Stats Perform as part of a new three-year deal which will...
BBC claims Euro 2020 final lion’s share of viewers in battle...
England’s 2020 UEFA European Championship final defeat at the hands of Italy was watched by a ‘historic’ peak audience of 31 million viewers in...
Newcastle United adds KAYAK to shirt sponsorship line-up
Newcastle United has selected travel search engine KAYAK as the Premier League club’s new sleeve shirt sponsor for the 2021/22 season.Under the terms of...
São Paulo Futebol Clube selects Sportsbet.io as new shirt sponsor
Sportsbet.io has been designated as the ‘master sponsor’ of Brazilian football team São Paulo Futebol Clube until 2024.The partnership debuted on Saturday in São...
DraftKings shapes ‘future of fan engagement’ with MLB
Major League Baseball (MLB) has expanded its existing daily fantasy sports and sports betting alliance with DraftKings, which will include additional promotional rights and...
Bitci.com takes MotoGP Austrian Grand Prix title sponsorship
Dorna Sports has named blockchain technology company Bitci.com as the official sponsor of the FIM MotoGP World Championship as part of a three-year agreement,...
National Lottery launches ‘largest-ever’ Team GB advertising campaign
Ahead of the Tokyo 2020 Olympic Games, Camelot has celebrated Team GB and Paralympics GB athletes in its ‘largest-ever’ fully integrated and multi-channel brand...