Norwich City signs up Joma in ‘record-breaking’ technical partnership
Norwich City has announced a ‘record-breaking’ sponsorship deal with Joma, which replaces Errea as the Premier League club’s technical kit partner.Under the terms of...
Portland Trail Blazers ink first NBA crypto jersey patch sponsorship
The Portland Trail Blazers have linked with StormX in a tie-up which will see the cryptocurrency cashback provider designated as the exclusive blockchain partner...
Ukrainian Premier League welcomes VBET as new title sponsor
The Ukrainian Premier League (UPL) has named online sportsbook operator VBET as the league’s new title sponsor for the next three years.Under the terms...
Castore adds Newcastle United to growing collaborations
Newcastle United has named British sportswear group Castore as the Premier League club’s new kit supplier.Ahead of the 2021/22 season, Castore will produce a...
BBL teams with Innovation Esports to deliver gaming programme
The British Basketball League (BBL) has partnered with Innovation Esports to launch its inaugural BBL Gaming and Esports programme.Under the terms of the deal,...
NCAA adopts new rules on name, image and likeness policy
NCAA college athletes will have the opportunity to benefit from their name, image and likeness (NIL), after governance bodies across the three of the...
Wimbledon attracts 15.5m cumulative audience on BBC
The BBC’s coverage of Wimbledon has attracted a cumulative average audience of 15.5 million across 43.5 hours of coverage, compared to only 8.4 million...
KSA warns Netherlands state lottery against football player advertisements
Netherlands’ state lottery, Nederlandse Loterij, has received a cease and desist order to stop advertising with professional football players from the country’s gambling authority,...
Irish racecourses permitted to increase crowd capacity to 500
Irish racecourses have been permitted by Horse Racing Ireland (HRI) to increase the limit on spectators from 200 to 500, following a change in...
QPR teams with Recast for match streaming
EFL Championship club Queens Park Rangers has joined over-the-top (OTT), UK-based platform Recast.As part of the deal, QPR will broadcast its first pre-season friendly...