MLB expands multimedia capabilities with Audacy
Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner.As part...
Sports Illustrated teams with 888 for sportsbook launch
The Authentic Brands Group (ABG), owner of the Sports Illustrated brand, has formed an exclusive partnership with online betting and gaming company 888.Leveraging its...
MKM replaces KCOM as Hull City stadium sponsor
Hull City has inked a long-term sponsorship agreement with East Yorkshire-based The Superstadium Management Company and MKM Building Supplies for the naming rights to...
Norwich City names Lotus Cars as BK8 Sports replacement sponsor
Norwich City has named Lotus Cars as the Premier League club’s new front-of-shirt sponsor for the 2021/22 season, replacing BK8 Sports after the controversial...
Edinburgh City backs The Big Step gambling campaign
Scottish League Two club Edinburgh City has announced its support for The Big Step project - part of the Gambling With Lives charity -...
Carabao extends EFL title sponsorship
The English Football League (EFL) and energy drink brand Carabao have extended their title sponsorship of the EFL Cup competition, the Carabao Cup, for...
Silverstone to operate at full capacity for British GP
More than 140,000 spectators could be in attendance for the British Grand Prix at Silverstone on 18 July after it was announced that the...
Sportradar launches new product to drive rights-holders revenue
Sportradar has announced the launch of emBET, an industry-first product that integrates live betting content into over-the-top (OTT) streaming in real-time, and elevating engagement...
Horse racing to divide £21.5 million SWSP loan
The Horse Betting Levy Board (HBLB) has finalised its plans for the distribution of £21.5 million in Sports Winter Survival Package (SWSP) funding.SWSP was...
Horse racing leaders continue to express frustration at capacity limits
Leading figures in British horse racing have continued to express frustration with the capacity limits imposed on race tracks, which are much stricter than...