FDJ elevates fan engagement for French Olympic teams
La Française des Jeux (FDJ), the French National Lottery operator, will launch a new scratchcard game based on the country’s Olympic and Paralympic teams...
Codere upgrades Monterrey Rayados FC sponsorship
Mexican MX League team Monterrey Rayados Football Club has penned a four-year expanded sponsorship deal with Codere.Raising its category to main sponsor and its...
BHA’s Careers in Racing launches Youth Collaboration Group
The recruitment and talent development arm for UK racing, CareersinRacing.com, has launched a ‘Youth Collaboration Group’, which aims to provide young people with direct...
Mastercard and MLB extend link ahead of All-Star Game
Mastercard has pledged its support to Major League Baseball (MLB), extending its sponsorship arrangement - which dates back to 1997 - as the presenting...
Betcris nets Honduras football league title sponsorship
Online gambling operator Betcris has secured the official sponsorship of the Honduras football championship.As part of the three-year commercial arrangement, the league will be...
PGA Tour extends long-standing Anheuser-Busch partnership
The PGA Tour has extended its long-running sponsorship agreement with American brewing company Anheuser-Busch, taking the relationship beyond the three-decade mark.Under the terms of...
Worldline reveals plans for first blockchain-based sports business platform
France’s biggest payment technologies group, Worldline, has announced it is spearheading a new campaign to strengthen ‘technology environments’ and commercial connectivity for all sports.The...
Tokyo 2020 Olympic organisers aim for ‘unprecedented’ broadcast coverage
The Tokyo 2020 Olympic Games is set to receive ‘more coverage by broadcast partners than any previous Olympic Games’ across linear television and digital...
Stats Perform strikes official data partnership with DIMAYOR
DIMAYOR, the organising body of Colombian football, has extended its existing agreement with Stats Perform as part of a new three-year deal which will...
BBC claims Euro 2020 final lion’s share of viewers in battle...
England’s 2020 UEFA European Championship final defeat at the hands of Italy was watched by a ‘historic’ peak audience of 31 million viewers in...